U.S. Online Travel Overview Twelfth Edition: Hotels and Lodging

Summary

Phocuswright's U.S. Online Travel Overview Twelfth Edition: Hotels & Lodging provides an in-depth look at the current state of the U.S. hotel market and projects future performance, with market sizing and forecasting through 2014. The report reviews online travel trends, innovations and data crucial to understanding the dynamics of the hotel segment. Topics include online agencies versus hotel supplier websites, social networks, marketing, mobile technology and more.

Hoteliers are an optimistic lot, and for good reason – they consistently outperform the economy as a whole. Average daily rate is on the rise, and U.S. occupancy continues to edge towards its prerecession high. But despite solid revenue and profit growth in 2012, the outlook for the coming years remains mixed. While corporate and high-end leisure are strong, low- to midscale hotel chains are struggling, as travelers rein in their vacation spending amid continued economic uncertainty.

U.S. Travel Market Overview
To put the segment-specific trends in perspective, this report includes a comprehensive overview of the total U.S. travel market. The robust "Overview" chapter includes market sizing and projections for the U.S. travel market through 2014, including breakouts for key online and offline distribution channels and all major travel segments. Note: For the first time the report also includes mobile market sizing and forecasts.

Purchase Phocuswright's U.S. Online Travel Overview Twelfth Edition: Hotels & Lodging to understand the current performance and future outlook of the U.S. lodging market.

Get a complete view of the U.S. online travel market with the full report, Phocuswright's U.S. Online Travel Overview Twelfth Edition.

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