U.S. Online Travel Overview Fourteenth Edition: Online Travel Agencies

Summary

The recovery of the U.S online travel agency (OTA) market since the recession has been an uneven one. On one hand, they've seen strong growth in hotels – on the other, struggles with airlines. Increased travel demand and an improving economy is countered by hot competition and market complexity. But overall, the outlook is positive, especially as U.S. leisure travelers have re-entered the market and rapid shifts from desktop to mobile create new opportunities for OTAs.

Phocuswright's U.S. Online Travel Overview Fourteenth Edition: Online Travel Agencies provides an in-depth look at the current state of the OTA market and projects future performance, with market sizing and forecasting through 2016.

U.S. Travel Market Overview
To put the OTA-specific trends in perspective, this report includes a comprehensive overview of the total U.S. travel market. The robust overview chapter includes market sizing and projections for the U.S. travel market through 2016, including breakouts for key online and offline distribution channels and all major travel segments – airlines, hotels, car rental, cruises, tour operators and rail. provides a detailed overview of travel distribution in the U.S., with analysis of trends in market share, technological innovation and consumer behavior.

Purchase Phocuswright's U.S. Online Travel Overview Fourteenth Edition: Online Travel Agencies for comprehensive market sizing of the U.S. OTA segment and highlights of the brands that have driven the growth of the online channel.