Online Travel Agencies 4Q and Full Year 2013: Global Gains as Meta, Mobile and IPOs Set the Stage for an Intense 2014

Summary

Amid change and consolidation, 2013 was a year to remember. Public online travel agencies (OTAs) delivered impressive performances, as global markets, mobile and metasearch increasingly took center stage. The IPO market also heated up, as companies across the globe eyed improving financial conditions to access capital for development and expansion. The big three public OTAs gained from improving market conditions in the U.S., but international online markets grew faster, benefiting both local and global players.