Book Direct Debate: Long- vs. Short-Run View

Book Direct Debate: Long- vs. Short-Run View Published April 2018 Analyst: Bill Carroll

 

FREE for Open Access, Global Subscribers
Subscribe
Research Type:
Figures:
1

Debate over the value of online travel agencies (OTAs) and the impact on profitability of increasing direct bookings is endless. If OTA executives and lodging owners take a long-run versus short-run point of view, the debate might actually lead to a resolution.

On a global scale, Phocuswright research indicates that OTAs and their metasearch counterparts continue to capture an increasing share of online hotel bookings. This is despite significant efforts and expense by some chains and properties to shift OTA bookings to hotel-direct channels

  • Introduction
  • A Long-Run Point of View
  • Question for Lodging Owners
  • Common Ground for OTAs and Owners
  • A Plausible Long-Run Result
FREE for Open Access, Global Subscribers
Subscribe