Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead

Summary

The resilience of the Australian and New Zealand (ANZ) economies has been a crucial tailwind to the countries' tourism industries. ANZ is APAC's third largest travel market, and because of its maturity, its growth lags that of many of its neighbor markets, which are smaller and still emerging. Yet despite having the highest online travel penetration in the region, ANZ's online travel growth will continue to outpace its total travel market through 2015.

Phocuswright's Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate – and Lead presents market sizing and projections for ANZ's total and online leisure and unmanaged business travel markets from 2011-2015. The report also provides a detailed analysis of trends and dynamics within the ANZ travel market. 

Highlights include:

• Total market and online leisure/unmanaged business travel bookings for 2011-2015
• Analysis of major travel product segments – air, hotel and car rental
• Comparison of supplier-branded websites and online travel agencies (OTAs), including bookings and projected growth rates through 2015
• Discussion of the OTA landscape, including key players, recent developments and the relative influence of local versus global OTAs
• Mobile trends and outlook

Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate – and Lead provides the insight you need to thrive in the dynamic ANZ travel market.

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