Asia Pacific Online Travel Overview Fifth Edition

Summary

The Asia Pacific (APAC) travel transformation continues unabated. Travelers are steadily shifting to the Internet in search of price transparency, variety, information and convenience, and the demand for independent travel is on the rise. Aiding this shift are suppliers and online intermediaries – online travel agencies and metasearch websites – which are capitalizing on APAC's rising Internet and smartphone penetration. Led by double-digit online travel market growth, APAC will remain the fastest-growing travel region globally through 2013, when it will reach $357 billion – an astounding 64% increase over 2009.

Phocuswright's Asia Pacific Online Travel Overview Fifth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets from 2009-2013. The report analyzes competitive dynamics throughout the region, with insight into gross bookings and growth rates in Australia-New Zealand, China, India, Japan, Southeast Asia and Northeast Asia.

Topics include:

• Sizing and forecasts of the total travel market and online leisure and unmanaged business travel bookings for 2009-2013
• Segmentation for four major APAC markets: Australia-New Zealand, China, India and Japan, plus Northeast and Southeast Asia regions
• Comparison of supplier-branded websites and online travel agencies, including key players, bookings and projected growth rates through 2013
• Analysis of key travel segments (air, hotel, rail and car)
• Examination of the online travel agency landscape – local versus global players and strategic developments
• Review of social media and mobile trends affecting travel distribution

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