Research Topics
Hotels and Lodging
Latest on Hotels and Lodging
Look no further for complete sizing and analysis on the global hotel and lodging segment, including consumer trends, online and mobile bookings, private accommodation sizing, distribution trends, OTA versus supplier dynamics, and market projections. Phocuswright research explores the most notable trends and stories impacting the global accommodations segment right now.

ArticleChinese OTAs Deploy AI for Big Global Push
Published: March 2026
Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a...
Article

ReportAsia Pacific Travel Market Report 2026
Published: May 2026
This report series features 12 markets comprise the Asia Pacific travel market: Australia-New Zealand,...
Report

ReportScandinavia Travel Market Brief 2026
Published: June 2026
This publication provides access to critical, top-level takeaways of the Scandinavia (Denmark, Norway,...
Report

ReportThe AI Surge: Travel's Fastest Behavioral Shift in a Decade
Published: March 2026
Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive...
Report

ReportThe Outlook for Travel Experiences 2019–2029
Published: February 2026
The Outlook for Travel Experiences 2019–2029, produced jointly by Phocuswright and Arival, sizes and...
Report

ArticleCanada Travel Agency Landscape 2026
Published: February 2026
Canada Travel Agency Landscape 2026 is a curated research snapshot, focusing on the Canadian travel...
Article

ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
Report

ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
Report

ReportOnline Travel Tracker: South African Spectrum
Published: April 2026
Who controls travel in the world’s fastest-moving markets? That’s the question at the heart of the...
Report

ReportNortheast Asia Travel Market Essentials 2025
Published: December 2025
This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
Report