Research Topics
Hotels and Lodging
Latest on Hotels and Lodging
Look no further for complete sizing and analysis on the global hotel and lodging segment, including consumer trends, online and mobile bookings, private accommodation sizing, distribution trends, OTA versus supplier dynamics, and market projections. Phocuswright research explores the most notable trends and stories impacting the global accommodations segment right now.

ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
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ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
Report

ReportNortheast Asia Travel Market Essentials 2025
Published: December 2025
This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
Report
ReportOnline Travel Tracker: Vietnam Revealed
Published: March 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
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ReportU.S. Travel Agency Landscape 2025
Published: December 2025
U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
Report

ReportSoutheast Asia Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Southeast Asia travel...
Report

ReportJapan Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
Report
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ReportLatin America Travel Market Report 2025
Published: October 2025
The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile...
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ReportGlobal Travel Market Report 2025
Published: October 2025
Phocuswright’s Global Travel Market Report 2025 provides comprehensive market sizing and projections...
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ReportBudgets, Barriers and the Race to Agentic AI
Published: January 2026
Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
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