U.S. Packaged Travel Landscape: 2006 - 2010

Summary

This report was published June 2009. The packaged travel market in the U.S. is large, complex and—until now—significantly understudied. With more than 700 tour operators and online travel agencies representing over $18.3 billion in gross travel sales in 2008, companies from across the travel industry should take note. Commissioned by the American Society of Travel Agents (ASTA) and researched and produced by Phocuswright, The U.S. Packaged Travel Landscape: 2006-2010 is the first definitive and comprehensive study of the tour operator and packaged travel market in the U.S. This landmark report provides in-depth analysis of a complex and fragmented market, covering market size, growth trends, distribution patterns, and important product developments. The study also delivers critical analysis of the major trends, opportunities and challenges facing both providers and sellers of packaged travel and strategic and tactical recommendations. The U.S. Packaged Travel Landscape: 2006-2010 includes the following:

• In-depth discussion of market complexity and nuances with clear and useful definitions of major market terms, segments and company and product categories
• The size in gross sales of the packaged travel market from 2006 through 2010
• Distribution channel analysis and trending (online and offline, consumer direct and travel agent)
• Segmentation analysis by:
• Type of packaged travel (packages, escorted tours, group travel and FIT)
• Type of tour operator: package, escorted and group operators
• Company size (by gross sales volume)
• Distribution focus (i.e. segmentation analysis of tour operators who focus on travel agent distribution vs. tour operators who focus on consumer direct distribution)
• Analysis of online travel agency packaging and the impact on the marketplace
• Impact of the recession on market size and key distribution and product trends

The U.S. Packaged Travel Landscape: 2006-2010 is available in PDF for US$699. Purchase this groundbreaking report now to unlock the strategic value of packaged travel.