U.S. Business Traveler: Managed, Unmanaged and Rogue
Demand for business travel has recovered substantially after its 2009 plummet, but driving growth in the years ahead will prove more challenging for travel companies than in the past. Effectively catering to the wants and needs of business travelers will be increasingly important for industry players hoping to grow their share in this lucrative segment.
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Carroll Rheem, Director, Research
Phocuswright’s U.S. Business Traveler: Managed, Unmanaged and Rogue helps travel companies gain holistic perspective from the range of business travelers in the U.S., including both those who are managed by a corporate travel policy and those who are not. Unmanaged business travelers represent tremendous opportunity and command billions of travel dollars – but they can be elusive targets. And with unprecedented marketplace transparency and robust travel planning tools available to all, there are more enticements than ever for managed travelers to go rogue. This in-depth study of business travelers explores these issues and more, uncovering key trends impacting the business travel marketplace.
Report topics include:
- Differences among managed (compliant and non-compliant) and unmanaged travelers
- General travel behaviors, including number of trips, expenditure and travel products purchased
- Purpose of trips and the impact of virtual meeting technology by trip purpose
- Travel policy reach, policy elements and structure
- Managed travel compliance factors and drivers of rogue behavior
- The travel planning process, with detailed analysis of shopping and booking channels
Purchase Phocuswright’s U.S. Business Traveler: Managed, Unmanaged and Rogue to gain rich, actionable insights into how best to serve the needs and wants of unmanaged and managed business travelers.
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