Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

Summary

Americans loosened their wallets slightly in 2010, eager to move on from the dark economic days of the previous year. Yet the leisure travel recovery was modest, tempered by a lingering sense of anxiety. With consumer confidence continuing to grow, 2011 will likely yield better results for travel companies across the spectrum.

Understanding consumer behavior and attitudes about travel is essential to exploiting the leisure travel rebound. Which traveler segments are recovering most quickly? Is the appetite for certain types of trips stronger than for others? How influential is social media in decision-making?

This one-hour event features Carroll Rheem, Phocuswright's director, research and moderator Lorraine Sileo, vice president, research, and is followed by a 15-minute Q&A session.

Webinar Highlights

• New information on traveler behavior, including trip frequency and duration, travel spend and intentions for the upcoming year


• Discussion of significant trends shaping lodging and air travel, as well as other travel components


• Overview of how consumers approach and engage in travel planning (destination selection, shopping and purchasing) and sharing


• Analysis of the information sources and features that most influence consumer decisions

Purchase this Webinar recording and deck to understand key traveler trends and intentions, and gain insights to help your company navigate a travel market on the mend.