Asia Pacific Online Travel Overview Fourth Edition

Summary

The Asia Pacific (APAC) travel market was the fastest-growing region worldwide in 2010, overtaking the U.S. to become the second-largest regional market after Europe. Yet the APAC market is by no means uniform, with growth trends and online penetration varying by country.

Phocuswright's Asia Pacific Online Travel Overview Fourth Edition provides a detailed overview of the APAC travel market, including market sizing and projections for the total and online leisure and unmanaged business travel markets through 2012. The report provides in-depth analysis of five markets: Australia/New Zealand, China, India, Japan and Singapore. In addition, Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand are reviewed in aggregate. The report highlights marketing, distribution and consumer trends for major travel segments (air, hotel, car rental and rail) and online channels (suppliers and online travel agencies).

Phocuswright's Asia Pacific Online Travel Overview Fourth Edition includes:

• Market size and projections for the Asia Pacific total and online leisure/unmanaged business travel markets from 2008-2012


• In-depth analysis of all major travel supplier segments (air, hotel, car rental and rail)


• Distribution patterns by segment and channel (supplier vs. online travel agency)


• Online penetration forecasts by market


• In-depth analysis of Australia/New Zealand, China, India, Japan and Singapore


• Aggregate view of Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand

Rising disposable income, infrastructure development, increasing demand for travel services, and growing Internet access will continue to fuel online travel gains through 2012.

Purchase Phocuswright's Asia Pacific Online Travel Overview Fourth Edition to gain a broad and detailed understanding of growth dynamics throughout the APAC region.

Regional market sizing is based in U.S. dollars (US$) and converted from local currencies at the average rate for the period represented. Country chapters include both local currency discussion and U.S. dollar conversion.

Note regarding Japan and March 11, 2011 earthquake: The market sizing and projections for Japan in Phocuswright's Asia Pacific Online Travel Overview Fourth Edition have been built upon market data collected before March 2011. The devastating earthquake and resulting tsunami that occurred on March 11, 2011 have already had a dramatic effect upon the Japanese travel and tourism industry. While it is too early to determine the full impact of this disaster, a significant decline in market size across all segments of the travel industry in Japan is almost certain for 2011. Japan is also the largest travel market – and online travel market – in Asia Pacific, and the effects of this disaster are already making an impact across the region and around the world. Phocuswright will provide an update on Japan for research subscribers and report purchasers (at no additional charge) in the second half of 2011, including updated market size and forecasts for Japan and Asia Pacific as a whole.