The landscape of generative artificial intelligence (GenAI) has profoundly shifted since the debut of ChatGPT in November 2022, introducing a new era marked by innovations such as autonomous agents. These agents, capable of performing complex tasks autonomously, signify evolution from traditional AI by eliminating the need for constant human oversight. This advancement poses both opportunities and challenges for the travel industry, as GenAI has begun to reshape everything in the industry. Nevertheless, scrutiny surrounding these technologies remain, due to the potential for displacement of traditional roles. As GenAI continues to develop, its integration and normalization will likely dictate new paradigms in both technology usage and industry standards, promising a future where autonomous digital agents could become as commonplace as personal computers.

Analysts: Norm Rose, Michael ColettaTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

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This data sheet provides comprehensive market sizing and projections for the Europe travel industry (France, Germany, Italy, Scandinavia, Spain and the U.K.) from 2021-2027, including analysis of key segments, share and trends, distribution and recovery dynamics by segment, and more. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Europe Travel Market Report 2023-2027.

Analysts: Ralph Merten, Coney Dongre, Stan PawlowTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Market Data Sheet

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Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research study delving into the specifics of how social media platforms are used for travel.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer research study focused on consumer social media behavior in the modern travel environment.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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This report, based on a comprehensive survey of Spain travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2024 and beyond.

Analysts: Chris Thompson, Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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Phocuswright’s Sustainability in Travel Report 2023 is a comprehensive consumer research study focused on sustainability in the modern travel environment.

Analysts: Madeline List, Coney DongreTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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This comprehensive report, based on a survey of European travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2024 and beyond.

Analysts: Chris Thompson, Bing Liu, Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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This report, based on a comprehensive survey of U.K. travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2024 and beyond.

Analysts: Chris Thompson, Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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The Italian travel market exhibited a healthy upturn in 2023, driven by high prices and migration from offline to digital booking platforms. The overall market reached €27 billion, underpinned by a 42% jump in mobile bookings which now represent a significant portion of online transactions. Looking ahead, the momentum is set to continue with expectations of consistent yet moderated annual growth. Future projections are buoyed by key sectors like airlines and hotels, which have effectively capitalized on rising demand and digital advancements.

Analysts: Stanislas Feminier, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically returned to pre-pandemic spending habits. Traditional vacation packagers led this surge, driven primarily by a strong demand for unique and customizable travel experiences. Projections suggest restabilization, with growth expected to moderate through 2027.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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