This publication provides access to critical, top-level takeaways of the Latin America travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Carolina Sass de HaroTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: Latin AmericaResearch Type: Report

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Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage. Following a year of highlighting topical U.S. traveler trends, Phocuswright’s Global Traveler Trends 2026 expands coverage to all of our consumer-reporting markets.Throughout the year, Phocuswright fields online consumer surveys, targeting online adult populations who travel for leisure. Research will spotlight key consumer segments and emerging trends shaping these travel markets. Topics will span technology adoption, booking behavior, sentiment toward leisure travel—and more!Topics covered in 2026 include:AI Adoption and Trust (Among U.S. Travelers)The Japanese Traveler ProfilePayments and Loyalty Among European TravelersThe Latin American Experiences TravelerU.S. Travelers: Payments and Future PlanningStay tuned for additional installments throughout the year!

Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Article

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This publication provides access to critical, top-level takeaways of the Central Asia travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Web in TravelTopics: Market Overview & Sizing, Destination & Activities Marketing, Mobile, Technology InnovationSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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This publication provides access to critical, top-level takeaways of the Eastern Europe travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Krassi SimonskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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Analyst: Phocuswright AnalystsTopics: Consumer Trends, Market Overview & Sizing, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCs, Short-Term RentalRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Article

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This report, based on a comprehensive survey of leisure travelers in the U.S., U.K., France, Germany, Malaysia, Singapore, Australia, South Korea, China and Japan, explores consumers' trip-planning and purchasing behavior, and their attitudes toward travel in 2026 and beyond. It examines how travelers research, choose and book trips, including the roles of booking anxiety, trip disruption, flexibility and refund protection in shaping future travel behavior.

Analysts: Web in Travel, Alicia SchmidTopics: Consumer Trends, Destination & Activities MarketingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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This publication provides access to critical, top-level takeaways for the Southeast Asia travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Gary BowermanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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This publication provides access to critical, top-level takeaways of the Asia Pacific road and rail travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Web in TravelTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: Asia PacificResearch Type: Report

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This report, based on a comprehensive survey of leisure travelers in Argentina, Brazil and Mexico, explores consumers' trip-planning and purchasing behavior, and their attitudes toward travel in 2026 and beyond. It examines how travelers research, choose and book trips, including the roles of tours, activities and attractions, AI, digital discovery channels and trust in shaping future travel behavior.

Analysts: Phocuswright Research, ArivalTopics: Consumer Trends, Destination & Activities MarketingSegment: Tours & PackagesRegion: Latin AmericaResearch Type: Report

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This report examines how trust is shaping travel decisions across Europe, from trip planning and AI adoption to data sharing and digital identity. Drawing on Phocuswright consumer research in the U.K., France and Germany, it explores which sources travelers trust most, where confidence in AI remains limited and how trust expectations vary by market. The analysis shows why trust is becoming a critical product, marketing and competitive issue for travel brands.

Analyst: Alicia SchmidTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Article

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