Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?  is part of a comprehensive consumer research study delving into the specifics of how U.S. travelers perceive brand loyalty and engage with the current ecosystem.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

Read More

Phocuswright's Travel Forward: Data, Insights and Trends for 2026 provides broadscale insights into the $1.67 trillion global travel market, offering essential data for understanding industry trends and growth. Featuring highlights by segment, channel, consumer behavior metrics and more, this report equips industry stakeholders with the key data and trends needed to navigate the evolving travel landscape. 

Analysts: Phocuswright Research, Phocuswright Analysts, Stan PawlowTopics: Consumer Trends, Market Overview & Sizing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCs, Short-Term RentalRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

Read More

This publication provides access to critical, top-level takeaways of for the Japan travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analysts: Coney Dongre, Norio ShikataTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

Read More

Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer research study examining how U.S. travelers integrate generative AI into trip planning and booking, reshaping the way they search, decide and spend.

Analysts: Alicia Schmid, Michael ColettaTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Europe, U.S. & CanadaResearch Type: Report

Read More

Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a comprehensive consumer research study delving into the specifics of how U.S. travelers perceive brand loyalty and engage with the current ecosystem.

Analyst: Madeline ListTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

Read More

This publication provides access to critical, top-level takeaways of for the Southeast Asia travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Gary BowermanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report

Read More

Phocuswright’s Norm Rose leaves the industry with a final vision: agentic AI will redefine the travel marketplace as profoundly as the internet once did. This analysis explores how autonomous AI agents, guided by digital identity and blockchain infrastructure, will soon book, service and personalize travel on travelers’ behalf.

Analysts: Norm Rose, Michael ColettaTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Article

Read More

The Latin America travel market includes several key country markets: Mexico, Brazil, Colombia, Chile and Argentina. This report provides market sizing, projections and key segment analysis for the Latin America travel industry through 2028.

Analyst: Carolina Sass de HaroTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: Latin AmericaResearch Type: Report

Read More

Phocuswright’s U.S. Consumer Travel Report 2025 provides a snapshot of American travelers’ recent behavior and sentiment regarding travel. Based on a comprehensive survey of United States leisure travelers, this report provides a range of data and analysis on the American consumer travel market.

Analyst: Alicia SchmidTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Article

Read More

Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of publishing this report there are nearly 8,000 companies in our Travel Startups Interactive Database. This analysis covers funding raised between 2015 and the third quarter of 2025.

Analysts: Michael Coletta, Stan PawlowTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

Read More