This publication provides access to critical, top-level takeaways of for the Japan travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analysts: Coney Dongre, Norio ShikataTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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This publication provides access to critical, top-level takeaways of the U.K. travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Dirk RoglTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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This publication provides access to critical, top-level takeaways of the U.S. airline market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analysts: Coney Dongre, Lorraine SileoTopic: Market Overview & SizingSegment: AirRegion: U.S. & CanadaResearch Type: Report

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This report series features five key segments in the U.S. travel market: Airline, Hotel & Lodging, Car Rental, Cruise and Packaged Travel, as well as Online Travel Agency. Collectively, the series provides comprehensive market sizing and projections for the U.S. travel industry from 2022-2028.

Analysts: Lorraine Sileo, Marilyn Macallair, Coney Dongre, Michael ColettaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage. Following a year of highlighting topical U.S. traveler trends, Phocuswright’s Global Traveler Trends 2026 expands coverage to all of our consumer-reporting markets.Throughout the year, Phocuswright fields online consumer surveys, targeting online adult populations who travel for leisure. Research will spotlight key consumer segments and emerging trends shaping these travel markets. Topics will span technology adoption, booking behavior, sentiment toward leisure travel—and more!Topics covered in 2026 include:AI Adoption and Trust (Among U.S. Travelers)The Japanese Traveler ProfileStay tuned for additional installments throughout the year!

Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Article

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This publication provides access to critical, top-level takeaways for the Spain travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key infrastructure developments and broader forces shaping the market.

Analyst: Fabian GonzalezTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel) is designed to measure the real-time pulse of online travel across key global markets.

Analyst: Web in TravelTopic: Market Overview & SizingSegments: Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, U.S. & CanadaResearch Type: Report

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This report series features six key markets in the Europe travel market: France, Germany, Italy, Scandinavia, Spain and the U.K. Collectively, the series provides comprehensive market sizing and projections for the European travel industry from 2023-2029.

Analysts: Ralph Merten, Cathy Walsh, Dirk Rogl, Fabian Gonzalez, Peter O'Connor, Stanislas FeminierTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

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This publication provides access to critical, top-level takeaways for the Italy travel market, including (but not limited to) datapoints on market sizing and growth, key transportation and lodging developments, analysis of major travel segments and other notable industry shifts.

Analyst: Stanislas FeminierTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report

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Who controls travel in the world’s fastest-moving markets? That’s the question at the heart of the Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel), designed to measure the real-time pulse of online travel across key global markets. Each edition highlights a single market or segment, mapping the competitive landscape across channels and connecting macro trends like infrastructure, policy, cultural norms or AI use with the realities of distribution and competition on the ground.  

Analyst: Web in TravelTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Air, Hotels & LodgingRegion: Middle East & AfricaResearch Type: Report

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