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      U.K. Travel Market Essentials 2026
      US $595 FREE for Open Access Subscribers
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      U.K. Travel Market Essentials 2026
      Published: May 2026

      This publication provides access to critical, top-level takeaways of the U.K. travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

      Analyst: Dirk RoglTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

      US $595 FREE for Open Access Subscribers
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      U.S. Airline Market Essentials 2026
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      U.S. Airline Market Essentials 2026
      Published: May 2026

      This publication provides access to critical, top-level takeaways of the U.S. airline market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

      Analysts: Coney Dongre, Lorraine SileoTopic: Market Overview & SizingSegment: AirRegion: U.S. & CanadaResearch Type: Report

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      U.S. Travel Market Report 2026
      US $2,295 FREE for Open Access Subscribers
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      U.S. Travel Market Report 2026
      Published: May 2026

      This report series features five key segments in the U.S. travel market: Airline, Hotel & Lodging, Car Rental, Cruise and Packaged Travel, as well as Online Travel Agency. Collectively, the series provides comprehensive market sizing and projections for the U.S. travel industry from 2022-2028.

      Analysts: Lorraine Sileo, Marilyn Macallair, Coney Dongre, Michael ColettaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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      Global Traveler Trends 2026
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      Global Traveler Trends 2026
      Published: May 2026

      Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage. Following a year of highlighting topical U.S. traveler trends, Phocuswright’s Global Traveler Trends 2026 expands coverage to all of our consumer-reporting markets.Throughout the year, Phocuswright fields online consumer surveys, targeting online adult populations who travel for leisure. Research will spotlight key consumer segments and emerging trends shaping these travel markets. Topics will span technology adoption, booking behavior, sentiment toward leisure travel—and more!Topics covered in 2026 include:AI Adoption and Trust (Among U.S. Travelers)The Japanese Traveler ProfileStay tuned for additional installments throughout the year!

      Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Article

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      Spain Travel Market Brief 2026
      US $395 FREE for Open Access Subscribers
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      Spain Travel Market Brief 2026
      Published: May 2026

      This publication provides access to critical, top-level takeaways for the Spain travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key infrastructure developments and broader forces shaping the market.

      Analyst: Fabian GonzalezTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

      US $395 FREE for Open Access Subscribers
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      Online Travel Tracker: The Wellness Stack
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      Online Travel Tracker: The Wellness Stack
      Published: May 2026

      The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel) is designed to measure the real-time pulse of online travel across key global markets.

      Analyst: Web in TravelTopic: Market Overview & SizingSegments: Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegions: Asia Pacific, U.S. & CanadaResearch Type: Report

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      Europe Travel Market Report 2026
      US $2,295 FREE for Open Access Subscribers
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      Europe Travel Market Report 2026
      Published: April 2026

      This report series features six key markets in the Europe travel market: France, Germany, Italy, Scandinavia, Spain and the U.K. Collectively, the series provides comprehensive market sizing and projections for the European travel industry from 2023-2029.

      Analysts: Ralph Merten, Cathy Walsh, Dirk Rogl, Fabian Gonzalez, Peter O'Connor, Stanislas FeminierTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report

      US $2,295 FREE for Open Access Subscribers
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      Italy Travel Market Brief 2026
      US $395 FREE for Open Access Subscribers
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      Italy Travel Market Brief 2026
      Published: April 2026

      This publication provides access to critical, top-level takeaways for the Italy travel market, including (but not limited to) datapoints on market sizing and growth, key transportation and lodging developments, analysis of major travel segments and other notable industry shifts.

      Analyst: Stanislas FeminierTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report

      US $395 FREE for Open Access Subscribers
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      Online Travel Tracker: South African Spectrum
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      Online Travel Tracker: South African Spectrum
      Published: April 2026

      Who controls travel in the world’s fastest-moving markets? That’s the question at the heart of the Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT (Web in Travel), designed to measure the real-time pulse of online travel across key global markets. Each edition highlights a single market or segment, mapping the competitive landscape across channels and connecting macro trends like infrastructure, policy, cultural norms or AI use with the realities of distribution and competition on the ground.  

      Analyst: Web in TravelTopics: Consumer Trends, Market Overview & Sizing, Social & SearchSegments: Air, Hotels & LodgingRegion: Middle East & AfricaResearch Type: Report

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      Quiet Luxury in Motion: The Indulgent Explorer Mindset
      US $695 FREE for Open Access Subscribers
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      Quiet Luxury in Motion: The Indulgent Explorer Mindset
      Published: April 2026

      Phocuswright’s Quiet Luxury in Motion: The Indulgent Explorer Mindset is part of a comprehensive consumer research study examining how U.S. travelers who took at least one leisure trip in the past 12 months that cost $1,500 or more per person per day plan and execute their leisure trips. Attitudes about the travel they partake in are also explored.

      Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Europe, U.S. & CanadaResearch Type: Report

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