This report provides a comprehensive view of the global short-term rental market, including market sizing and forecasts by region and distribution channel, along with analysis of the regulatory, platform and demand shifts reshaping the sector.

Analysts: Stan Pawlow, Michael ColettaTopic: Market Overview & SizingSegments: Hotels & Lodging, Online Travel AgenciesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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This report examines how travelers choose to book tours, activities and attractions. It explores consumer behavior, booking channels and the sector’s uneven shift online as experiences become a more important part of the travel journey.

Analysts: Madeline List, ArivalTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities MarketingSegment: Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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This publication provides access to critical, top-level takeaways of the U.S. cruise market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analysts: Marilyn Macallair, Michael ColettaTopic: Market Overview & SizingSegment: CruiseRegion: U.S. & CanadaResearch Type: Report

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This report provides top-level takeaways on the U.S. online travel agency market, including market sizing and projections, distribution trends, competitive dynamics and the role of AI, B2B expansion and packaging in shaping OTA growth. It also highlights how consumer caution, supplier-direct competition and evolving booking behavior are influencing the sector’s outlook.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report

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This online travel tracker explores how independent travel is evolving across Asia, from changing traveler behavior and digital discovery to the growing role of MSMEs, supplier-direct channels and OTAs. It also examines how social media, AI and new distribution models are reshaping visibility, booking and competition for Asia’s indie travel businesses.

Analyst: Web in TravelTopics: Market Overview & Sizing, Consumer Trends, Destination & Activities Marketing, Technology InnovationSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: Asia PacificResearch Type: Report

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Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage. Following a year of highlighting topical U.S. traveler trends, Phocuswright’s Global Traveler Trends 2026 expands coverage to all of our consumer-reporting markets.Throughout the year, Phocuswright fields online consumer surveys, targeting online adult populations who travel for leisure. Research will spotlight key consumer segments and emerging trends shaping these travel markets. Topics will span technology adoption, booking behavior, sentiment toward leisure travel—and more!Topics covered in 2026 include:AI Adoption and Trust (Among U.S. Travelers)The Japanese Traveler ProfilePayments and Loyalty Among European TravelersStay tuned for additional installments throughout the year!

Analysts: Alicia Schmid, Stan PawlowTopics: Consumer Trends, Destination & Activities Marketing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Article

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This data sheet provides comprehensive market sizing and projections for the U.S. travel industry from 2023-2029, including analysis of key segments, share and trends, distribution and dynamics by segment, and more. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s U.S. Travel Market Report 2026.

Analysts: Coney Dongre, Stan PawlowTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Market Data Sheet

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This publication provides access to critical, top-level takeaways of the U.S. Packaged Travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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This publication provides access to critical, top-level takeaways of the U.S. hotel & lodging market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Lorraine SileoTopic: Market Overview & SizingSegments: Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel in 2026 and beyond. It examines how travelers research, choose and book trips, including the roles of OTAs, social media, AI, digital identity and geopolitical concerns in shaping future travel behavior.

Analyst: Alicia SchmidTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Short-Term RentalRegion: EuropeResearch Type: Report

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