Ralph MertenSenior Market Analyst, Europe
Mr. Merten has authored and contributed to a range of Phocuswright reports and other research centered on the European travel industry. He has helped shape Phocuswright's European research, in particular the Europe Online Travel Overview, where he oversees market sizing and coordinates Phocuswright's European analyst team. Since 2007, he has written various spotlights dealing with European online travel agencies, tour operators, airlines and car rentals. Ralph has also managed numerous custom research projects focusing on travel technology and marketing strategy. He is executive vice president at h2c GmbH, a professional service provider for the hospitality industry, and holds a degree in aircraft and aerospace technology from the Aachen University of Applied Sciences, Germany.
Areas of Research
Ralph is well versed in the trends that shape the European travel marketplace. His knowledge of the region's many markets enables him to research and analyze each country's unique opportunities and challenges, while appreciating Europe's interconnectivity with the global travel industry.
European Tour Operator Business Strategies and Technology ApproachesCategory: Market Overview & Sizing Published: May 2012 Analysts: Ralph Merten, Christin Haensel US $450
Intensified competitive pressures in a dynamic marketplace, combined with changing consumer behavior, continue to shape European tour operator strategies — especially with regard to technology. This...
German Online Travel Overview Seventh EditionCategory: Market Overview & Sizing Published: December 2011 Analysts: Ralph Merten, Carroll Rheem, Clement Wong
Data, analysis and insight into the German travel industry, with projections of future performance trends through 2013. The report covers German market dynamics, and contains detailed information on...
European Online Travel Overview Seventh EditionCategory: Market Overview & Sizing Published: November 2011 Analysts: Clement Wong, Carroll Rheem, Ralph Merten, Jesus Salgado Criado, Peter O'Connor
The long-awaited recovery of the European travel industry arrived in 2010, bringing welcome relief across all travel segments – especially online. Airlines restored capacity and hotel rates improved....