Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.
A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.
U.S. Online Travel Overview Seventeenth Edition
Category: Market Overview & Sizing Published: March 2018 Analysts: Lorraine Sileo, Maggie Rauch US $2,495The U.S. travel market enjoyed a solid 2017, with all segments experiencing growth of 1-5% over 2016. Overall, the market expanded 3%, with online sales outperforming the market as a whole. Many...
U.S. Cruise and Packaged Travel
Category: Market Overview & Sizing Published: March 2018 Analysts: Michael Coletta, Mary Pat Sullivan, Maggie Rauch US $995The cruise and packaged travel segments are entirely leisure-driven, and remain the two key segments where traditional travel agents are the most important distribution partners. Because of the overlap...
U.S. Airlines: Reluctant Rebound
Category: Market Overview & Sizing Published: March 2018 Analysts: Maggie Rauch US $995Following back-to-back revenue declines in 2015 and 2016, 2017 was a rebound year for U.S. airlines, with flown passenger revenue climbing 3%. Online air bookings are near saturation but still growing...
Asia Pacific Online Travel Overview Tenth Edition: Online Travel Agencies
Category: Market Overview & Sizing Published: February 2018 Analysts: Chetan Kapoor, Maggie Rauch US $995Online travel agencies (OTAs) represent the fastest-growing online distribution channel in Asia Pacific (APAC), with aggregate gross bookings projected to climb 68% from 2017 to 2021. China is APAC's...
U.S. Car Rental: Coasting Along for Now
Category: Mobile Published: January 2018 Analysts: Brandie Wright, Maggie Rauch US $995The U.S. car rental market grew just 1% in 2016, due in part to softness in business travel demand. Ride-hailing services may also be curtailing some demand in the segment, and this impact is likely to...