Analyst Maggie Rauch

Maggie Rauch

Senior AnalystMaggie Rauch

New York, New York United States

Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market. 

A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China. 

Travel Research From Maggie Rauch

U.S. Online Travel Overview Thirteenth Edition: Hotels & Lodging

U.S. Online Travel Overview Thirteenth Edition: Hotels & Lodging

Category: Market Overview & Sizing Published: December 2013 Analysts: Maggie Rauch, Lorraine Sileo

U.S. hotels continued to outshine the industry as a whole in 2012. Increased marketing spend by suppliers and online travel agencies, the availability of vast and appealing content, and high mobile...

U.S. Online Travel OverviewThirteenth Edition: Online Travel Agencies

U.S. Online Travel OverviewThirteenth Edition: Online Travel Agencies

Category: Market Overview & Sizing Published: December 2013 Analysts: Maggie Rauch, Douglas Quinby

Hotels were up, air was down – upheaval was the name of the game for U.S. online travel agencies in 2012. Growth is slowing, competition is accelerating, and mobile is throwing a curve ball at...

U.S. Online Travel Overview  Thirteenth Edition

U.S. Online Travel Overview Thirteenth Edition

Category: Consumer Trends Published: November 2013 Analysts: Douglas Quinby, Mary Pat Sullivan, Lorraine Sileo, Maggie Rauch

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will...

Asia Pacific Online Travel Overview Sixth Edition

Asia Pacific Online Travel Overview Sixth Edition

Category: Market Overview & Sizing Published: October 2013 Analysts: Chetan Kapoor, Charlie Li, Haruo Ushiba, Deepak Jain, Douglas Quinby, Maggie Rauch US $1,795

After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. In like fashion, China eclipsed Japan in 2012 as the highest-grossing...

Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape

Payment Unsettled: Cost Opportunity and Disruption in Travel's Complex Payment Landscape

Category: Market Overview & Sizing Published: October 2013 Analysts: Douglas Quinby, Michael Gerra, Caryn Smith, Ivan Bekkers, Chetan Kapoor, Lorraine Sileo, Maggie Rauch US $695

Once the traveler’s wallet is out, an efficient, effective payment experience – or lack of one – can make the difference between winning and losing a sale. New technology and heightened consumer...

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