Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.
A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.
China Online Travel Overview Eighth Edition: Leapfrogging to the Mobile Lead
Category: Mobile Published: July 2015 Analysts: Maggie Rauch, Charlie Li, Coney Dongre, Deepak Jain US $995China represents the world's second-largest travel market, and now boasts the globe's highest mobile travel penetration rate. In 2014, mobile accounted for more than one third of the country's online...
India Online Travel Overview Eighth Edition: Lodging and Mobile Elevate the Market
Category: Market Overview & Sizing Published: July 2015 Analysts: Chetan Kapoor, Coney Dongre, Deepak Jain, Maggie Rauch US $995The Indian travel market has a lot going for it. Steady macroeconomic conditions and recently announced tourism-centric initiatives by the government have brought optimism back to the industry. The...
Australia-New Zealand Online Travel Overview Eighth Edition: A Swift Recovery, Steady Growth Ahead
Category: Market Overview & Sizing Published: June 2015 Analysts: Chetan Kapoor, Deepak Jain, Maggie Rauch US $995Following soft economic growth in 2013, Oceania’s biggest countries – Australia and New Zealand – bounced back in 2014. Tourism is an important component of the ANZ economy, and resurgent domestic...
Travel Innovation: The State of Startups 2005-2014
Category: Technology Innovation Published: May 2015 Analysts: Chetan Kapoor, Cathy Walsh, Douglas Quinby, Maggie Rauch US $495Every year, hopeful entrepreneurs create hundreds of companies targeting online travel. Many startups launch. Some thrive, some fail. A handful achieve stratospheric success that permanently transforms...
Verified Reviews: Do European Travelers Know (or Care)?
Category: Consumer Trends Published: April 2015 Analysts: Maggie Rauch, Douglas Quinby US $350Whether they visit review sites, poll friends on Facebook, or compare guest reviews on a hotel or online travel agency (OTA) site, most travelers consult their peers as they plan their trips. Many hotel...