Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
U.S. Meetings and Event Travel: Where They Work, Stay and Play
Category: Business Travel Published: November 2020 Analysts: Alice Jong, Lorraine Sileo US $795The meetings and event industry has been a particularly hard-hit subset of the travel industry during the COVID-19 pandemic. This travel research report delves into the U.S. meetings and event...
COVID-19 Pandemic: An Unwelcome Event in Meetings & Event Travel
Category: Business Travel Published: August 2020 Analysts: Alice Jong, Lorraine Sileo US $299The U.S. meetings and event travel segment celebrated a thriving year as 2019 came to an end. Various destinations and hotels enjoyed steady growth, and some reported record years for groups. By March...
U.S. Travel Market COVID-19 Update (April 2020)
Category: Market Overview & Sizing Published: April 2020 Analysts: Lorraine Sileo US $299Prior to the COVID-19 pandemic, the U.S. travel industry was on a steady growth trajectory, enjoying 10 years of consistent gains. Even though annual growth slowed to just 2% in 2019 due to fears of an...
U.S. Cruise COVID-19 Update (April 2020)
Category: Market Overview & Sizing Published: April 2020 Analysts: Lorraine Sileo US $299The U.S. cruise industry had its best year yet in 2019, as cruise lines launched new ships and used aggressive marketing efforts to drive cruise vacations among U.S. travelers. With the U.S. economy...
U.S. Car Rental COVID-19 Update (April 2020)
Category: Market Overview & Sizing Published: April 2020 Analysts: Lorraine Sileo US $299Buoyed by the strong economy, the U.S. car rental market performed well in 2019, and the segment was expecting just a slight slowdown in 2020 due to recessionary fears and pressure from competitive...