Presentation - Fantastically Fragmented: The U.S. Travel Activities Market

Summary

_p__strong_Save $99 with the _a href="/products/2613"__strong_Publication & Online Event Package_/strong__/a__/strong_ The activities, attractions, events and tours that travelers experience in-destination are what make a vacation. Yet the travel industry has lacked essential market data on this central element of the travel landscape: what travelers do "when they get there." This one-hour _em_Online Event_/em_ (held March 16, 2011) provides a detailed picture of the US$27 billion activities market and is presented by Douglas Quinby, Phocuswright's senior director, research, and moderated by and senior research analyst Cathy Schetzina. The 45-minute presentation is followed by a 15-minute Q&A session. _em_Fantastically Fragmented: The U.S. Travel Activities Market_/em_ unravels the complexities of the travel activities landscape, sharing data and analysis from Phocuswright's recent report on the travel activities market, _a href="/products/2640/"__em_When They Get There (And Why They Go): Activities, Attractions, Events and Tours_/em__/a_. This _em_Online Event_/em_ addresses: _ul_ _li_The size and structure of the U.S. travel activities market, with forecasts through 2012 _/li_ _li_The travel activity market's tangled distribution Web _/li_ _li_How travelers choose ? and book ? travel activities _/li_ _li_The impact of emerging technologies, including social media and mobile _/li_ _li_Fresh opportunities to monetize activities content _/li_ _/ul_ _p_ _strong_Purchase today to gain a deep understanding of an untapped travel industry segment whose time has come._/strong_ _/p_