Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

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Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

Global Online Travel Overview Fourth Edition

Global Online Travel Overview Fourth Edition

Category: Market Overview & Sizing Published: November 2016 Analysts: Cathy Walsh, Lorraine Sileo US $1,295

Increasingly, travelers in mature and developing countries alike are going online to shop for and purchase travel. The shift to online booking channels continues worldwide, but a range of factors...

Parsing Shop and Book 2016: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

Parsing Shop and Book 2016: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

Category: Mobile Published: October 2016 Analysts: Cathy Walsh, Deepak Jain, Douglas Quinby US $895

In the relatively mature U.S. online travel market, the days of easy online growth are a thing of the past. As organic gains slow, the battle for market share among suppliers and intermediaries is...

The State of Travel Startups 2016

The State of Travel Startups 2016

Category: Technology Innovation Published: August 2016 Analysts: Cathy Walsh, Chetan Kapoor, Douglas Quinby, Maggie Rauch US $495

Every year, hopeful entrepreneurs create hundreds of companies targeting online travel. Many startups launch. Some thrive, some fail. A handful achieve stratospheric success that permanently transforms...

Big Data in Travel 2016

Big Data in Travel 2016

Category: Technology Innovation Published: June 2016 Analysts: Cathy Walsh

While we have been hearing about it for many years, Big Data is suddenly everywhere, and now promises to foster unprecedented intelligence, power real-time personalization and transform our daily lives....

The Mobile Travel Landscape 2016

The Mobile Travel Landscape 2016

Category: Mobile Published: June 2016 Analysts: Cathy Walsh US $695

After years of soaring mobile adoption, smartphone ownership is nearly ubiquitous among travelers in key markets. For those who own multiple devices, mobile is capturing a growing share of time spent...

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