Special Report: Going Green: The Business Impact of Environmental Awareness on Travel

A SPECIAL REPORT ON HARNESSING THE INFLUENCE OF GREEN IN TRAVEL TO CREATE COMPETITIVE ADVANTAGE AND PROMOTE SOCIAL RESPONSIBILITY.

PhoCusWright has completed a Special Report on the explosive growth of interest in the green lifestyle and how it is impacting travel. Utilizing a three-pronged approach, this research surveyed travel suppliers, consumers and influencers (intermediaries, green organizations, carbon offset companies, DMOs, online companies) through various methods including in-depth interviews, and qualitative and quantitative surveys. PhoCusWright’s Going Green: The Business Impact of Environmental Awareness on Travel answers tough questions that are top of mind in the industry, but where little research exists today.

PURCHASE POST-STUDY DATA TO BENEFIT FROM THIS NEW INTELLIGENCE
Understand how environmental concerns impact traveler values and purchasing behavior and what consumer trends and branding opportunities are shaping this new movement:

Understand the size and strength of the green movement as it relates to consumer travel product purchase decisions.
Hone green travel product and marketing messages to match consumer motivators.
Understand the risk/reward of investing in new green product development.
Prioritize green initiatives based on consumer value and demand.
Craft strategies to incorporate the “right amount of green” for the target consumer.

Targeted, proprietary post-study research is available at a much lower price point than would be possible with a custom research report. Your will receive:

Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation.
Analyst presentation via private two-hour Webinar.
Access to tabulated survey results from consumer survey.
PDF copy of the summary report, Going Green: The Business Impact of Environmental Awareness on Travel, that can be shared internally and with clients and partners.

The final report is available for individual purchase.

Industry Partners