Bill Carroll

Senior Hotel and Lodging AnalystIthaca, New York United States

Dr. Bill Carroll consults with Phocuswright on topics including yield and revenue management, business planning and modeling, distribution and pricing analysis. He has presented numerous papers for Phocuswright and other organizations in the hospitality market. Dr. Carroll co-authored Phocuswright's U.S. Online Travel Overview Eighth Edition and authored Phocuswright's Hotel & Lodging Commerce 2002-2005: Distribution Strategies and Market Forecasts. He is also a faculty member at Cornell University's Hotel School. Dr. Carroll has over 25 years of experience in the travel industry. Prior to Phocuswright, he served as vice president, global marketing for Reed Elsevier's Travel Group; vice president, global market planning for Hertz; and economist for AT&T. He holds a B.A. in economics from Rutgers University and a Ph.D. in economics from Penn State University

Dr. Bill Carroll's Areas of Research

As a Senior Lecturer at Cornell University and a highly regarded hotel analyst, Dr. Carroll has his finger on the pulse of the hospitality industry. Bill Carroll's wealth of experience and research in the sector allow him to accurately forecast the direction of the hotel industry as an author of Phocuswright reports and syndicated research.

Recent Bill Carroll Travel Research

Destination & Activities Marketing
August 2012
The Billboard Effect: A Phocuswright Evaluation
The Billboard Effect: A Phocuswright Evaluation
$250 USDAnalyst: Bill Carroll

What do hotels really get out of providing inventory to online travel agencies through a merchant program? This article examines the costs, benefits and overall value of this model to hoteliers.

Consumer Trends
June 2012
Sage Advice for Hotels: Another Point of View on a Popular Industry Report
Sage Advice for Hotels: Another Point of View on a Popular Industry Report
$250 USDAnalyst: Bill Carroll

In January 2012, the Hospitality Sales and Marketing Association International (HSMAI) published Distribution Channel Analysis: A Guide for Hotels (DCA). The report presented comprehensive data and analysis on the U.S. hotel distribution landscape. The purpose of this Spotlight is to discuss the report's recommendations and provide additional perspective, including examining the role and impact of other media players (e.g., Google, Facebook and Apple) entering the hotel distribution space.