The Phocus Collection is a series of multi-client topical research studies dedicated to answering tough questions about travel, tourism and hospitality. Phocuswright opens these projects up for participants and sponsors to help set the research agenda.

View the Available Projects


You Shape The Research to Suit Your Needs

The Phocus Collection enables sponsors to help set the research agenda, yielding many of the benefits of custom research at a fraction of the cost. As the sponsor of a Phocus Collection project, your brand is featured as a partner in a cutting-edge research project, and you provide input as Phocuswright analysts develop survey and interview questions. At the completion of the project, you receive a robust deliverable, customized based on your project goals and interests.

Participating in the Phocus Collection Can Help You

  • Establish your company as a thought leader and sponsor of groundbreaking research
  • Benefit from branding and promotional rights
  • Prioritize investments in quickly evolving regions, segments or technologies
  • Identify potential partners
  • Understand future trends before your competitors do
  • Strengthen your company's position as an expert in your category
  • Evaluate market opportunity to provide direction for future strategy
Find a Phocus Collection project to suit your company's needs.