You Shape The Research to Suit Your Needs
The Phocus Collection
enables sponsors to help set the research agenda, yielding many of the benefits of custom research at a fraction of the cost. As the sponsor of a Phocus Collection
project, your brand is featured as a partner in a cutting-edge research project, and you provide input as Phocuswright analysts develop survey and interview questions. At the completion of the project, you receive a robust deliverable, customized based on your project goals and interests.
Participating in the Phocus Collection Can Help You
Find a Phocus Collection project to suit your company's needs.
- Establish your company as a thought leader and sponsor of groundbreaking research
- Benefit from branding and promotional rights
- Prioritize investments in quickly evolving regions, segments or technologies
- Identify potential partners
- Understand future trends before your competitors do
- Strengthen your company's position as an expert in your category
- Evaluate market opportunity to provide direction for future strategy