Fabián González

Market Analyst, SpainFabián González

In addition to his duties as Phocuswright's Spanish travel market analyst, Fabián González is also partner and manager of The Digital Band, a strategic and executive consulting firm, and partner and business development manager of digitalmeteo, a startup that combines big data and meteorology to develop predictive models.

Fabián left the telecom engineering field after five years to study hotel management, focusing in the application of technology and innovation. He spent six years as head of the IT department of the Spanish Hotel Institute for Technology. At the end of 2014, Fabián joined digitalmeteo as partner and business development manager to lead projects focused on the travel industry. In 2015, he co-founded The Digital Band to help early-stage businesses and projects reach their goals.

He is a speaker at national and international conferences as well as tourism universities. Fabián enjoys engaging with students - future colleagues - to raise awareness of the benefits of technology and innovation applications in the travel industry.