$495 USDAnalyst: Mark Blutstein
Consumers are spending more and more time in fewer and fewer
apps, and with good reason: Apps provide customer stickiness and powerful
functionality advantages. But travel brands would be unwise to overlook the
role of the mobile web. This spotlight delves into travelers’ preferences for
apps vs. the mobile web, uncovers the top reasons travelers turn to particular
apps, and reviews the apps that are most popular with travelers today.