Ms. Thomases is a digital marketing and advertising industry veteran who brings her diverse perspectives and keen insights to the research of use, consumption and execution of digital ad/marketing campaigns for travel. Delivering online marketing consulting and market education since 1998, Hollis authored the business book, Twitter Marketing: An Hour a Day and has been a regular columnist for such online publications as Inc, ClickZ, and Social Media Marketing Magazine. A sought after speaker, Hollis has delivered presentations to organizations like Direct Marketing Association, workshops to destination marketing organizations such as Visit Baltimore, and webinars such as "Reaching Targeted Tourists Through Mobile Geo-Fencing."
Prior to joining Phocuswright, Hollis, an award-winning entrepreneur, led her own consultancy and tactical digital marketing agency, Web Ad.vantage, which provided solutions to such travel and tourism clients as the Washington D.C. Accommodations, Watermark Cruises, Baltimore Museum of Art and Visit Baltimore. Hollis is a graduate of Cornell University.