Mr. Merten has authored several travel industry reports for Phocuswright's European Edition, including Phocuswright's European Online Travel Overview. Ralph is vice president, business development at h2c consulting. He has helped shape Phocuswright's European research including the European Online Travel Overview and spotlights on European online travel agencies, tour operators, airlines and car rentals. Ralph has co-authored Amadeus' Middle East white paper, Securing the Prize for the Middle East, and holds a degree in aircraft and aerospace technology from the Aachen University of Applied Sciences, Germany.
Areas of Research
Ralph Merten is well versed in the trends that shape the European travel marketplace. His knowledge of the many different markets of the region allow him to research and analyze the opportunities and challenges unique to each while appreciating Europe's interconnectivity with the global travel industry.