Research UpdateAnalyst: Douglas Quinby
In 2010, I was working on an update to our U.S. vacation rental market research, and one name kept popping up: Airbnb. I began digging in. The model was odd – people rent out their primary residences or spaces within their homes – but the product and founders were compelling. They took a very design-driven, customer-focused approach, and online booking and guest reviews – largely eschewed by the vacation rental industry to date – were baked into their model from the start.