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Recent Analyst Insights

December 2016Election Impact: Some European Travelers May Be Less Likely to Visit the U.S.
Election Impact: Some European Travelers May Be Less Likely to Visit the U.S.
Research UpdateAnalyst: Mark Blutstein, Bing Liu, Douglas Quinby, Lorraine Sileo

Politics rarely figures into the discussion at The Phocuswright Conference. But at this year's event – which took place in Los Angeles just one week after the U.S. presidential election – politics and the implications of a Trump administration for travel and tourism came up frequently both on stage and off.

November 2016Online Bookings Soar in Brazil Travel Market
Online Bookings Soar in Brazil Travel Market
Research UpdateAnalyst: Brandie Wright

Latin America's populations are getting tech-savvier, leading to a boost in online bookings and Internet penetration. Looking forward, four in 10 sales will be made online in the region by 2020. Phocuswright's Latin America Online Travel Overview Third Edition features rich analysis of the Latin American travel market, with coverage of online versus offline bookings by travel segment and channel.

November 2016My 15 Minutes of Fame (and Why Airbnb Is Killing It)
My 15 Minutes of Fame (and Why Airbnb Is Killing It)
Research UpdateAnalyst: Douglas Quinby

In 2010, I was working on an update to our U.S. vacation rental market research, and one name kept popping up: Airbnb. I began digging in. The model was odd – people rent out their primary residences or spaces within their homes – but the product and founders were compelling. They took a very design-driven, customer-focused approach, and online booking and guest reviews – largely eschewed by the vacation rental industry to date – were baked into their model from the start.

November 2016Announcing the Winners of the 2016 Battleground, Summit and Launch
Announcing the Winners of the 2016 Battleground, Summit and Launch
Research Update

Travel industry research authority Phocuswright announced the winners of Battleground, Summit and Launch, held during the 2016 Phocuswright Conference in Los Angeles, Calif. The newly launched Phocuswright Innovation events determined the most innovative companies in travel across the globe.

November 2016Car Rental Set to Explode in APAC Travel Market
Car Rental Set to Explode in APAC Travel Market
Research UpdateAnalyst: Maggie Rauch

Car rental is the smallest Asia Pacific (APAC) travel segment with gross bookings of US$8.4 billion in 2015 – air is the largest segment at US$157.1 billion. This means there's room for revenue growth in the coming years.

November 2016Developing Markets' Online Travel Penetration Set to Soar
Developing Markets' Online Travel Penetration Set to Soar
Research UpdateAnalyst: Cathy Walsh

With over 60% of all travel bookings made offline globally, there is still plenty of room for online growth – especially in developing nations. Mature travel markets such as the U.S. and Western Europe may represent 75% of the online travel industry, but growth has slowed as online penetration surpasses 40%.

October 2016Why OTAs Trended Better Than Hotel and Air in 2015
Why OTAs Trended Better Than Hotel and Air in 2015
Research Update

In spite of loyalty programs and product simplicity, both hotels and airlines lost share to online travel agencies (OTAs) last year. At their core, OTAs are technology companies; they are better equipped to provide an easy-to-use, frictionless user experience than hotels and airlines.

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