Research UpdateAnalyst: Douglas Quinby
Europe's private accommodation market is growing faster than accommodations overall, and faster than the broader travel market. From 2010-2020, the market will add €20 billion in value, surpassing €45 billion in total rental revenue by 2020. Private accommodation in Europe is now a primary form of accommodation, driven in large part by the surging millennial traveler population. European travelers see rentals as mainstream, rather than as a niche lodging category.