The Latest Updates in Travel Industry Research

Analyst Insights

Recent Analyst Insights

August 2016India's OTAs Target Long-Tail Lodging With Array of Deals
India's OTAs Target Long-Tail Lodging With Array of Deals
Research UpdateAnalyst: Chetan Kapoor

With rising demand for low-cost accommodation in India, online travel agencies (OTAs) are stepping up the competition. That means offering steep discounts via such means as flash sales and rebates, especially through mobile apps.

August 2016The End of Alternative Accommodation: Airbnb is Now the Third-Largest Online Accommodation Seller Worldwide
The End of Alternative Accommodation: Airbnb is Now the Third-Largest Online Accommodation Seller Worldwide
Research UpdateAnalyst: Douglas Quinby

Earlier this week, online travel industry news broke that Airbnb filed paperwork for its latest round of funding at a valuation of US$30 billion. Reports on the private accommodation site's business performance have also trickled out, along with a flurry of notes from financial analysts with varying estimates for bookings and future growth. We at Phocuswright have reviewed all of these reports and built our own estimates for Airbnb and the global private accommodation market. One striking finding is coming into focus: Airbnb is now the third-largest online seller of accommodation worldwide, and it is probably the fourth-largest online travel intermediary by gross bookings.

August 2016Mobile Ride-Hailing Apps Receive Majority of Total Travel Startup Funding
Mobile Ride-Hailing Apps Receive Majority of Total Travel Startup Funding
Research UpdateAnalyst: Cathy Walsh

Startup activity in travel accelerated following the global recession, with over 200 digital travel companies founded each year from 2011-2013. From 2005 to the first quarter of 2016, 1,252 digital travel startups attracted US$32.6 billion in funding – and mobile ride-hailing apps received the most.

August 2016Where Consumers Shop For Online Travel
Where Consumers Shop For Online Travel
Research UpdateAnalyst: David Juman, Marcello Gasdia

Recent Phocuswright research – sponsored by Expedia – examines how leisure travelers in eight global travel markets (Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S.) shop for and purchase their trips.

July 2016The Road Ahead for Car Rental
The Road Ahead for Car Rental
Research UpdateAnalyst: Douglas Quinby

With just three companies (Enterprise, Avis and Hertz) accounting for the vast majority of total sector revenue, car rental is one of the most consolidated travel industry segments today. The result is a mature market crying out for innovation – just as a slew of disruptive upstarts are promising to provide it.

June 2016Will Brexit Derail Europe’s Travel Recovery?
Will Brexit Derail Europe’s Travel Recovery?
Research UpdateAnalyst: Lorraine Sileo

With the surprising outcome of Great Britain's referendum on its future in the European Union, there is much speculation about its potential impact on travel and tourism. It was already hard enough to forecast the outlook for travel in Europe, with so much economic and political uncertainty in the region and, indeed, the world.

June 2016China Leads in Mobile Travel Bookings
China Leads in Mobile Travel Bookings
Research UpdateAnalyst: Cathy Walsh

After years of soaring adoption, mobile is nearly ubiquitous among travelers in key markets (France, Germany, U.K., U.S. and China). And we're not just talking smartphones – many leisure travelers have multiple web-enabled devices to choose from.

June 2016Hotels Making Slow Strides in Mobile App Adoption
Hotels Making Slow Strides in Mobile App Adoption
Research UpdateAnalyst: Brandie Wright

Expectations of mobile devices are rising quickly and hotels have little to boast about when it comes to mobile app adoption. Though the overwhelming majority of U.S. leisure travelers stay in hotels every year, less than 40% have a hotel app installed on their smartphone. In stark contrast, close to 60% have airline apps and flying is a lot less popular. In all fairness, hotels don't have it easy.

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