The Latest Updates in Travel Industry Research

Analyst Insights

Recent Analyst Insights

September 2016From Leapfrog to Leader: Mobile Dominates China's Fast-Growing Travel Marketplace
From Leapfrog to Leader: Mobile Dominates China's Fast-Growing Travel Marketplace
Research UpdateAnalyst: Maggie Rauch

M-commerce is taking over the China travel market faster than anywhere else in the world. Half of the country's online travel purchases will move via apps and mobile web in 2016, the highest rate of mobile penetration around. New Phocuswright travel research, China Online Travel Overview Ninth Edition, presents market sizing and projections from 2014 – 2020, and outlines key trends that shape China's travel market.

September 2016Airbnb Veterans More Likely to Book Longer Stays
Airbnb Veterans More Likely to Book Longer Stays
Research UpdateAnalyst: Brandie Wright

Newcomers are only willing to test the private accommodation rental experience infrequently at first, with shorter, exploratory trips for their first try with Airbnb.

September 2016Why Airlines Succeed At Drawing Direct Bookings
Why Airlines Succeed At Drawing Direct Bookings
Research Update

Because of their ability to compare many products in a single place, travelers still prefer booking flights with online travel agencies (OTAs) – but the OTA vs. airline gap isn't a large one.

August 2016India's OTAs Target Long-Tail Lodging With Array of Deals
India's OTAs Target Long-Tail Lodging With Array of Deals
Research UpdateAnalyst: Chetan Kapoor

With rising demand for low-cost accommodation in India, online travel agencies (OTAs) are stepping up the competition. That means offering steep discounts via such means as flash sales and rebates, especially through mobile apps.

August 2016The End of Alternative Accommodation: Airbnb is Now the Third-Largest Online Accommodation Seller Worldwide
The End of Alternative Accommodation: Airbnb is Now the Third-Largest Online Accommodation Seller Worldwide
Research UpdateAnalyst: Douglas Quinby

Earlier this week, online travel industry news broke that Airbnb filed paperwork for its latest round of funding at a valuation of US$30 billion. Reports on the private accommodation site's business performance have also trickled out, along with a flurry of notes from financial analysts with varying estimates for bookings and future growth. We at Phocuswright have reviewed all of these reports and built our own estimates for Airbnb and the global private accommodation market. One striking finding is coming into focus: Airbnb is now the third-largest online seller of accommodation worldwide, and it is probably the fourth-largest online travel intermediary by gross bookings.

August 2016Mobile Ride-Hailing Apps Receive Majority of Total Travel Startup Funding
Mobile Ride-Hailing Apps Receive Majority of Total Travel Startup Funding
Research UpdateAnalyst: Cathy Walsh

Startup activity in travel accelerated following the global recession, with over 200 digital travel companies founded each year from 2011-2013. From 2005 to the first quarter of 2016, 1,252 digital travel startups attracted US$32.6 billion in funding – and mobile ride-hailing apps received the most.

August 2016Where Consumers Shop For Online Travel
Where Consumers Shop For Online Travel
Research UpdateAnalyst: David Juman, Marcello Gasdia

Recent Phocuswright research – sponsored by Expedia – examines how leisure travelers in eight global travel markets (Australia, Brazil, China, France, Germany, Russia, the U.K. and the U.S.) shop for and purchase their trips.

July 2016The Road Ahead for Car Rental
The Road Ahead for Car Rental
Research UpdateAnalyst: Douglas Quinby

With just three companies (Enterprise, Avis and Hertz) accounting for the vast majority of total sector revenue, car rental is one of the most consolidated travel industry segments today. The result is a mature market crying out for innovation – just as a slew of disruptive upstarts are promising to provide it.

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