The Latest Updates in Travel Industry Research

Analyst Insights

Recent Analyst Insights

July 2016The Road Ahead for Car Rental
The Road Ahead for Car Rental
Research UpdateAnalyst: Douglas Quinby

With just three companies (Enterprise, Avis and Hertz) accounting for the vast majority of total sector revenue, car rental is one of the most consolidated travel industry segments today. The result is a mature market crying out for innovation – just as a slew of disruptive upstarts are promising to provide it.

June 2016Will Brexit Derail Europe’s Travel Recovery?
Will Brexit Derail Europe’s Travel Recovery?
Research UpdateAnalyst: Lorraine Sileo

With the surprising outcome of Great Britain's referendum on its future in the European Union, there is much speculation about its potential impact on travel and tourism. It was already hard enough to forecast the outlook for travel in Europe, with so much economic and political uncertainty in the region and, indeed, the world.

June 2016China Leads in Mobile Travel Bookings
China Leads in Mobile Travel Bookings
Research UpdateAnalyst: Cathy Walsh

After years of soaring adoption, mobile is nearly ubiquitous among travelers in key markets (France, Germany, U.K., U.S. and China). And we're not just talking smartphones – many leisure travelers have multiple web-enabled devices to choose from.

June 2016Hotels Making Slow Strides in Mobile App Adoption
Hotels Making Slow Strides in Mobile App Adoption
Research UpdateAnalyst: Brandie Wright

Expectations of mobile devices are rising quickly and hotels have little to boast about when it comes to mobile app adoption. Though the overwhelming majority of U.S. leisure travelers stay in hotels every year, less than 40% have a hotel app installed on their smartphone. In stark contrast, close to 60% have airline apps and flying is a lot less popular. In all fairness, hotels don't have it easy.

June 2016Get Inside the Mind of an Airbnb Renter
Get Inside the Mind of an Airbnb Renter
Research UpdateAnalyst: Brandie Wright

Many hoteliers believe Airbnbs and hotels appeal to two different types of travelers. After all, these accommodation choices offer very different experiences. However, recent Phocuswright research strongly suggests that it is becoming quite common for travelers to have preference for both Airbnb and traditional lodging.

June 2016Beyond the Backpacker: How Hostels Are Remaking the Low-Cost Accommodation Marketplace
Beyond the Backpacker: How Hostels Are Remaking the Low-Cost Accommodation Marketplace
Research UpdateAnalyst: Douglas Quinby

For many across the travel industry, the term "hostel" brings to mind cheap, dorm-style accommodations catering to budget-conscious backpackers. While low-cost lodging remains central to hostels, this often overlooked segment in travel accommodation has been undergoing some big changes, all to cater to the travel-ambitious, mobile-minded millennial.

May 2016Is Messaging the Future of Travel?
Is Messaging the Future of Travel?
Research Update

The growth of mobile messaging has been remarkable, and shows no sign of letting up anytime soon. In addition to the widespread use of traditional SMS or text messaging, Internet-based mobile chat apps have become the default means of communication for billions around the world. It's advancing at lightning pace and penetrating many aspects of our daily lives, including travel.

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