U.S. Consumer Travel Report

Get answers to your most pressing questions from U.S. travelers

The value proposition for supporting this study

• Comprehensive Survey: Provides extensive insights into Americans' travel behavior and preferences.
• In-Depth Analysis: Delivers a nuanced understanding of travel sentiment, shedding light on emerging trends, preferences, and potential shifts in consumer behavior.
• Actionable Insights: Equips brands and suppliers with valuable data-driven insights to tailor their offerings, marketing strategies, and services to better cater to the needs and desires of American travelers.

What you will receive:

• Enhanced Customer Engagement: Brands and suppliers can leverage the research findings to develop targeted marketing campaigns and personalized experiences that resonate with American travelers, thereby fostering stronger connections and loyalty.
• Competitive Advantage: By staying abreast of evolving consumer preferences and behavior patterns, businesses can gain a competitive edge in the dynamic travel industry, positioning themselves as leaders in meeting the evolving needs of American travelers.
• Optimized Product Offerings: Armed with detailed insights into travelers' preferences, brands and suppliers can refine their product offerings, services, and amenities to align more closely with what American travelers desire, leading to increased satisfaction and repeat business.

Traveler/trip profile

• Average U.S. traveler is 48 years old with $85,454 average household income.
• There was an average of 2.3 people per leisure travel group.
• 29% used a credit card tied to a loyalty program that provides travel benefits. More than half redeemed points for travel in the past 12 months.
• Average of 3.2 trips taken in the past 12 months.
• 6.2-night average trip length.
• $5,048 average total spent in past year;
• $2,195 average per person spent.

⬇️ Scroll to see Research Objectives, Key Questions to be Addressed and the benefits of getting your custom questions answered.

But it isn’t all relaxation. Six in 10 conducted some kind of business during one of their trips, including more than half working remotely.