Latest Research

Analysis: August 2014
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There's little doubt that business technology infrastructure today is reaching for the cloud, and...
US $250 / CA $274 / £150 / €188
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Report: August 2014
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Consumer technology is unleashing massive opportunity for the European travel industry. In...
US $995 / CA $1,090 / £598 / €749
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Analysis: July 2014
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Turkey, with its prime location at the crossroads of Europe and Asia, is a popular travel...
US $350 / CA $383 / £211 / €263
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Data Point: July 2014
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Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of...
US $450 / CA $493 / £271 / €339
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What People Are Saying

"Viator has been a longtime subscriber to PhoCusWright research and we're eager to support efforts to increase understanding of the complex and fragmented European in-destination tours and activities market."
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Kelly Gillease
Vice President, Marketing
Viator Inc.
"It has been a pleasure and a honor to work with Catherina Reith and Florence Kaci during all the months before the event. Florence made a professional and enthusiastic speech that we really appreciated as the audience."
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Mauro Santinato
CEO
Teamwork srl

PhoCusWright News

Tablets Transform Holiday Shopping for Older Europeans

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Younger consumers are typically the strongest adopters of new technology. Millennials were first to jump on Facebook. They were first to tweet. They took to smartphones at the fastest clip. But a... more

There's More to Mobile Than Local and Last Minute

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Local and last minute may be two central trends amid mobile's rise in travel, but smartphones and tablets are playing a growing role across all phases of travel planning. New research from... more

Search Is Still King, But For How Long?

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When it comes to travel ad spend on digital, search is clearly king. Two in five digital travel ad dollars are spent on search – two and a half times greater than the next largest category. more