Latest Research

Report: July 2014
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While online travel transactions were once completely dominated by the more mature markets of the...
US $995 / CA $1,085 / £588 / €743
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Report: July 2014
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With a dizzying array of online travel planning and booking options available to today's...
US $995 / CA $1,085 / £588 / €743
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Report: June 2014
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The rise of the Internet has significantly disrupted the traditional means through which...
US $995 / CA $1,085 / £588 / €743
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Report: June 2014
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The transformation in the alternative accommodations sector over the past decade has been nothing...
US $795 / CA $867 / £470 / €594
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"Delighted to have used PhoCusWright for our recent travel trade research project. From the initial concept through to executive, the team were extremely professional. With thanks."
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Director of Travel Trade
VisitBritain
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Vice President, Marketing
Viator Inc.

PhoCusWright News

Search Is Still King, But For How Long?

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When it comes to travel ad spend on digital, search is clearly king. Two in five digital travel ad dollars are spent on search – two and a half times greater than the next largest category. more

As Europe, U.S. Loosen Grip, Emerging Markets Grab Bigger Piece of the Online Travel Pie

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After years of controlling the lion's share of the world's online travel transactions, the global dominance of Europe and the U.S. is finally waning. As online penetration in these mature markets... more

Share This! Private Accommodation & the Rise of the New Gen Renter

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Renting a home, condo, apartment, villa, cottage – or for that matter, a castle – is nothing new in the travel industry. In 2008, PhoCusWright identified a segment of the accommodation sector that... more