Latest Research

Analysis: August 2014
There's little doubt that business technology infrastructure today is reaching for the cloud, and...
US $250 / CA $274 / £150 / €188
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Report: August 2014
Consumer technology is unleashing massive opportunity for the European travel industry. In...
US $995 / CA $1,090 / £598 / €749
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Analysis: July 2014
Turkey, with its prime location at the crossroads of Europe and Asia, is a popular travel...
US $350 / CA $383 / £211 / €263
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Data Point: July 2014
Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of...
US $450 / CA $493 / £271 / €339
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What People Are Saying

"Delighted to have used PhoCusWright for our recent travel trade research project. From the initial concept through to executive, the team were extremely professional. With thanks."
Carl Walsh
Director of Travel Trade
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Travolver (Big Wave Innovation)

PhoCusWright News

Tablets Transform Holiday Shopping for Older Europeans

Younger consumers are typically the strongest adopters of new technology. Millennials were first to jump on Facebook. They were first to tweet. They took to smartphones at the fastest clip. But a... more

There's More to Mobile Than Local and Last Minute

Local and last minute may be two central trends amid mobile's rise in travel, but smartphones and tablets are playing a growing role across all phases of travel planning. New research from... more

Search Is Still King, But For How Long?

When it comes to travel ad spend on digital, search is clearly king. Two in five digital travel ad dollars are spent on search – two and a half times greater than the next largest category. more