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January 26, 2012

Travel Brands on Social Networks: What’s Not To "Like"?

By PhoCusWright Analyst: David Juman | Category: Research Update
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A recent report from PhoCusWright reveals that while U.S. consumers who plan their travel online frequently engage with or endorse their favorite brands on social networks, relatively few "like" or "follow" travel companies online. According to PhoCusWright's Traveler Technology Survey 2011, travelers who are active on online social networks are as likely to "follow" or "like" a company as they are to post general comments or photos on a social network. more
January 26, 2012

Travel Website Traffic in Japan: Calm After the Storm?

By PhoCusWright Analyst: David Juman | Category: Research Update
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Japan is home to one of Asia Pacific's largest and most dynamic online travel markets. But traffic to travel websites in Japan declined significantly in the wake of the calamity, while overall Internet traffic grew in the same period. PhoCusWright's Japan Online Travel Traffic Report reveals that online travel websites attracted 8% fewer visitors in May – July 2011 compared to the same period in 2010, while overall Internet traffic rose 1%. more
January 19, 2012

U.S. Online Travel Growth to Slow Through 2013

By PhoCusWright Analyst: Cathy Schetzina | Category: Research Update
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Although U.S. online leisure/unmanaged business travel market growth continues to outpace the total travel market, the days of lightning-fast online growth are gone for good. The share of U.S. travel booked online (i.e., online leisure/unmanaged business travel as a share of the total market) will increase to 40% by 2013, growing just one percentage point over five years. more
January 12, 2012

Led by Booking.com, OTAs Fuel European Online Travel Growth

By PhoCusWright Analyst: Cathy Schetzina | Category: Research Update
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Europe's online travel market is thriving, and the region's fastest-growing distribution channel is leading the way. Riding the crest of the market recovery, online travel agencies (OTAs) were projected to grow 19% in 2011 to reach €33.4 billion, according to PhoCusWright's European Online Travel Overview Seventh Edition. more
January 05, 2012

TripAdvisor is Not the Only Place for Reviews: U.S. and European Destination Selectors Weigh In

By PhoCusWright Analyst: Cathy Schetzina | Category: Research Update
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Travelers in the U.S. and Europe are increasingly turning to traveler review websites when choosing a leisure travel destination, according to the recent PhoCusWright report, Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011. But while the influence of travel review websites is growing, travelers in some markets still prefer to get their reviews from online travel agencies (OTAs). more
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