PhoCusWright Research for Destination Marketers

TECHNOLOGY DRIVES TODAY'S DESTINATION MARKETING—YOU NEED PHOCUSWRIGHT

DESTINATION MARKETING REPORT
CUSTOM RESEARCH & CONSULTING
REPORTS AND ARTICLES
RESEARCH SUBSCRIPTIONS

AFFORDABLE AND ACTIONABLE TRAVEL INTELLIGENCE FOR TOURISM AND CVB OFFICES

The market focus has shifted from simple transactions to trip research, planning and packaging, largely reshaping the role of the DMO. These organizations have found that while the importance of marketing their destinations has grown, so have the challenges to keep up with new technologies, improved online tools and dramatic channel shifts. Meanwhile, budgets are being put under increasing pressure.

PhoCusWright understands the unique role of the destination marketer. PhoCusWright’s
recent study, Destination Marketing: Understanding the Role and Impact of Destination
Marketers, provides the framework for a suite of DMO-oriented research products that are
custom, affordable and designed to provide opportunities for immediate improvement.

“The key focus for DMOs is to understand how today’s consumer wants to interact on the Web when it comes to travel planning and research. DMOs will have a great opportunity to capitalize if they evaluate their Web presence and better integrate next generation tools.”
Joe Buhler, Senior Destination Marketing and Social Media Analyst

PHOCUSWRIGHT'S DESTINATION MARKETING: UNDERSTANDING THE ROLE AND IMPACT OF DESTINATION MARKETERS

Destination marketing is a rapidly evolving travel sector and PhoCusWright is positioned at the leading edge of this growth as the industry’s trusted research provider. Recently completed proprietary research highlights the strategic priorities and best practices in advertising and Web site development for DMOs based on consumer reviews and perceptions. Strategic intelligence is crucial to making the right choice and succesfully marketing your destination. For example, new research shows that 82% of consumers who utilize DMO services visit their Web site, however DMOs spend only 37% of their marketing budgets online. Anticipate growing trends and create impactful and sustainable change within your organization by leveraging these breakthrough studies:

Destination Marketing: Understanding the Role and Impact of Destination Marketers – US$695
Customized Webinar for a DMO and its membership – $4,000
The DMO report, plus complete data findings from the DMO research study project and Webinar with a PhoCusWright analyst – $7,500

“Consumers are as active on DMO Web sites after they book their travel as they are when planning and shopping for their trip. As facilitators of travel at all points in the travel planning process, DMOs must orient their online services to meet the pre- and post-booking needs of travelers.”
Lorraine Sileo, Vice President, Research

CUSTOM RESEARCH & CONSULTING

Leverage the power of PhoCusWright to solve the unique challenges and answer questions that will take your organization to the next level. We will assess the competitive
landscape to square your conclusions with marketplace realities, interpreting
proprietary data and making it actionable for your objectives.

PhoCusWright performs custom research projects for small, medium and large companies from across the travel industry to address these and other important questions. Engagements may include:

Custom research based on your exact needs and specifications
Consulting engagements with senior analysts
Web intercept surveys
Custom segmentation analysis
Domestic and international customer profile analysis

LEARN MORE >>

TRAVEL INDUSTRY RESEARCH REPORTS AND ARTICLES

PhoCusWright research is your organization's competitive advantage in today's evolving travel, tourism and hospitality marketplace. Tap into late-breaking research, accurate data and in-depth analysis to gain the perspective to make smart, strategic decisions and avoid unnecessary mistakes.

The iPhone and Travel

The Facebook Phenomenon

Going Green: The Business Impact Environmental Awareness on Travel

MORE >>

RESEARCH SUBSCRIPTIONS

Gain access to PhoCusWright research and join industry leading executives, marketers, strategists and research professionals who rely on our data and analysis for competitive advantage. Subscribers have unfettered access to the most accurate research and analysis available anywhere in the world.

The European Edition

The Financial Edition

The Global Edition

The Technology Edition

Pick the brains of the experts—contact PhoCusWright today.
sales@phocuswright.com • +1 860 350-4084 x501