Semantic Technology in Travel: Powering the Next Leap Forward

Summary

Although travel is an inherently social activity, arranging a trip is a complex endeavor that often involves an intensely personal decision-making process. Despite the rapid rise of online travel and the influx of new travel websites and online services, the travel process remains inefficient in ways that constrain travel and reduce traveler satisfaction. The good and bad news is that travel is an industry ripe for re-imagination.