Using Google Glass and Other Technologies to Put Your Destination on the Map

Summary

The sweeping changes in consumer technology that have taken place over the past several years have had a major strategic impact on travel organizations of all kinds. Keeping up with new technologies and ever-shifting traveler expectations requires vigilance and a strong commitment to innovation. Destination marketing organizations (DMOs) face additional challenges – particularly budgetary constraints and sensitive stakeholder relationships – that can make competing within the broader travel landscape difficult.

Even the most innovative DMOs must be strategic about which consumer technologies they invest in. This article explores several technologies DMOs can use to foster destination exploration. It offers an in-depth look at how DMOs and other travel companies are currently using the technologies, and poses ideas for potential applications and future development.