Spotlight on Hotel Distribution

Spotlight on Hotel Distribution Published September 2012 Analyst: Robert Cole

 

US $450 
CA $593 • £351 • €407
FREE for Open Access Subscribers
Add to Cart
Research Type:
Figures:
6

The global hotel industry is a large, intensely competitive and highly fragmented business. A melange of market segments, layered distribution channels and intermingled intermediaries adds to the complexity. This makes standard business processes such as tracking source markets, calculating return on investment (ROI), and engaging proactively with guests more difficult compared with other industries.

This spotlight focuses on three distinct factors that impair a hotel's ability to control its distribution:

  • Historical Perspective
  • Structural Obstacles
  • Policy Is as Policy Does

  • Overview
    • A Holistic Approach
  • A Historical Perspective
    • Technological Advances
    • Marketing Advances
  • Structural Obstacles
    • A Multidimensional Challenge
  • Recognizing Revenue
  • Policy Is as Policy Does
    • Rate Parity and OTA Negotiations
    • The Dance of Discounting
    • Credit Where Credit is Due
    • Incremental Volume or Margin Dilution?
    • A Proactive Revenue Hierarchy
US $450 
CA $593 • £351 • €407
FREE for Open Access Subscribers
Add to Cart