Spotlight on Hotel Distribution

Summary

The global hotel industry is a large, intensely competitive and highly fragmented business. A melange of market segments, layered distribution channels and intermingled intermediaries adds to the complexity. This makes standard business processes such as tracking source markets, calculating return on investment (ROI), and engaging proactively with guests more difficult compared with other industries.

This spotlight focuses on three distinct factors that impair a hotel's ability to control its distribution:

• Historical Perspective
• Structural Obstacles
• Policy Is as Policy Does