Presentation: Asia Pacific Online Travel Traffic Jam!
Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets – Australia, China and India. The Asia Pacific travel market is booming, with online penetration surging throughout the region. Yet visitation to the online travel category among APAC Internet users is not uniform, with cultural and demographic differences significantly impacting online behavior.
This recording and deck of the Nobember 2, 2011 event is presented in partnership with comScore Inc. by Phocuswright research associates Chetan Kapoor and Deepak Jain, and moderated by Douglas Quinby, senior director, research. Joe Nguyen, comScore's vice president, southeast Asia & India is also available to answer questions. The format consists of a 30-minute presentation, followed by a 15-minute Q&A session.
Asia Pacific Online Travel Traffic Jam! provides insight into the unique growth dynamics impacting the online travel markets in Australia, China and India.
- Overview of APAC travel market compared to other global regions
- Comparison of traffic to the travel category among Internet users in Australia, China and India
- Demographics of visitors to the travel category in each country
- Traffic to leading online travel agencies, including cross visitation and source traffic trends
Purchase today to understand online travel traffic growth dynamics in these key APAC markets with this Webinar recording and deck.
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