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More than seven in 10 American and European adults took a leisure holiday in 2015. Yet despite their shared affinity for leisure travel, unique economic conditions, cultural and geographical factors in these markets influence consumers’ decisions about where to go, as well as their travel behavior and attitudes. This report explores how U.S. and European travelers manage the destination selection process and other key aspects of their trips. Analysis includes trip frequency and spend, preferences for domestic vs. international travel, primary motivators for travel, online vs. offline sources of information, and travel intentions for the coming year.Analysts: Brandie Wright, Mark BlutsteinTopics: Destination & Activities Marketing, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegions: Europe, U.S. & CanadaResearch Type: Report
The cruise and packaged travel segments are entirely leisure-driven, and each remain heavily dependent on traditional travel agency distribution. In 2018, the cruise market is projected to grow more rapidly than packaged travel, at 10% versus 4%, respectively. This report provides complete sizing and analysis on the U.S. cruise and packaged travel segments, including online versus offline bookings, distribution dynamics, OTA versus supplier dynamics and projections through 2022.Analysts: Michael Coletta, Mary Pat Sullivan, Cathy WalshTopic: Market Overview & SizingSegments: Cruise, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings will climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2016-2022. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Benedikt Hofmeister, Linda SchmidtTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
With the mass adoption of smartphones by business travelers, managed travel has entered a new era. Despite this transformation the discipline of travel management in many ways is stuck in decades-old methodologies, measurements and focus. While many U.S. corporate travel managers tout success with online booking tools (OBTs) as adoption rates soars, the managed business traveler has already moved on. The smartphone now is the platform of choice for not only research, but booking as well.Analysts: Norm Rose, Bing LiuTopic: Business TravelSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report