Research Insights 5 things to know about tours, activities and attractions

5 things to know about tours, activities and attractions

December 2022
Phocuswright Research

The global outlook for the tours, activities and attractions (TAA) sector points to a full but uneven recovery by 2024. It’s clear from Phocuswright’s latest travel research report The Outlook for Travel Experiences 2019-2025 that short-haul, domestic and local visitor demand has driven the initial rebound in 2021 and 2022.

Phocuswright Chart: TAA Total Global Market 2018-2025
(Click image to view a larger version.)

The return of bookings continues to be an extremely uneven story, with certain regions, channels and sectors recovering faster than others.

Here are 5 things to know about the TAA sector moving forward:

Investors, operators and distributors need insights, benchmarks and data to understand this industry and where it is headed. The Outlook for Travel Experiences 2019–2025 is part of a joint research project with Phocuswright's and Arival that provides updated market sizing and forecasting for the in-destination industry by region, category (i.e., tours, activities, attractions) and distribution channel (online vs. offline points of sale). Get the full report here.

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