U.S. Online Travel Overview Twelfth Edition: Online Travel Agencies

Summary

Phocuswright's U.S. Online Travel Overview Twelfth Edition: Online Travel Agencies provides an in-depth look at the current state of the U.S. online travel agency (OTA) market and projects future performance, with market sizing and forecasting through 2014. The report reviews online travel trends, innovations and data crucial to understanding the dynamics of the OTA channel. Topics include market share among the major players, online agencies versus supplier websites, the role of mobile, international trends and more.

As the U.S. economy continues to claw its way back to stable ground, consumers are spending more freely on travel. Most travel verticals are experiencing modest growth as a result, and OTAs are no exception. But unlike a decade ago, when U.S. OTAs were on a wild growth streak, their growth has now slowed to single digits, marking a new stage of maturity. With projected growth over the next few years tracking just slightly ahead of the total U.S. travel market, competition among OTAs will be fierce.

U.S. Travel Market Overview
To put the OTA-specific trends in perspective, this report includes a comprehensive overview of the total U.S. travel market. The robust "Overview" chapter includes market sizing and projections for the U.S. travel market through 2014, including breakouts for key online and offline distribution channels and all major travel segments. Note: For the first time the report also includes mobile market sizing and forecasts.

Purchase Phocuswright's U.S. Online Travel Overview Twelfth Edition: Online Travel Agencies to understand the complex dynamics and future outlook of the U.S. OTA market.

Get a complete view of the U.S. online travel market with the full report, Phocuswright's U.S. Online Travel Overview Twelfth Edition.

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