U.S. Car Rental 2019
Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.
Riding on the strength of the U.S. economy and the resulting increase in consumer travel demand, car rental gross bookings were projected to climb 3% in 2019. Online bookings account for more than half of all car rental revenue, and in 2019 the supplier-direct channel captured approximately two thirds of the online market. This report provides an overview of the U.S. car rental segment, including online and mobile bookings, distribution trends, OTA versus supplier dynamics, and projections through 2023.
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