Online Travel Agencies 4Q and Full Year 2015: Mergers and Acquisitions Reshape the Market

Online Travel Agencies 4Q and Full Year 2015: Mergers and Acquisitions Reshape the Market Published April 2016 Analysts: Chetan Kapoor, Douglas Quinby

 

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Major deals and alliances dramatically altered the online travel agency (OTA) landscape in 2015. Leading OTAs took key steps to strengthen their positions across markets: Expedia acquired domestic competitors Travelocity and Orbitz, and vacation rentals powerhouse HomeAway in the U.S.; Bravofly Rumbo purchased – and rebranded itself as – lastminute.com Group in Europe; and Priceline gained a significant foothold in China by investing in Ctrip, which in turn clamped down on competition through investments in its long-time rivals eLong, Qunar and others.

  • Introduction
  • This World is Not Big Enough for Expedia and Priceline
  • Advantage, Expedia
  • Asian, European OTAs Consolidate to Compete Against Giants
  • Media Websites Unleash Their New Avatar Globally
  • Key Trends and Developments
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