Report
Online Travel Agencies 4Q and Full Year 2015: Mergers and Acquisitions Reshape the Market
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Online Travel Agencies 4Q and Full Year 2015: Mergers and Acquisitions Reshape the Market
- Published:
- April 2016
- Research Type:
- Article
- Figures:
- 6
- Segment:
- Online Travel Agencies
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SubscribeSummary
Major deals and alliances dramatically altered the online travel agency (OTA) landscape in 2015. Leading OTAs took key steps to strengthen their positions across markets: Expedia acquired domestic competitors Travelocity and Orbitz, and vacation rentals powerhouse HomeAway in the U.S.; Bravofly Rumbo purchased – and rebranded itself as – lastminute.com Group in Europe; and Priceline gained a significant foothold in China by investing in Ctrip, which in turn clamped down on competition through investments in its long-time rivals eLong, Qunar and others.Analysts
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