Australia and New Zealand Online Travel Overview Fifth Edition: Surges and Slowdowns

Summary

Global recession and recovery, dramatic currency fluctuations, rising oil prices and surging regional travel demand have created a volatile environment for the Australia-New Zealand (ANZ) travel industry. Yet the market in 2011 grew for a second consecutive year, shielded by a resilient economy and strong local currency. Despite its relative maturity, ANZ's online travel market will enjoy double-digit growth – almost twice the pace of the overall travel market – through 2013.

Phocuswright's Australia and New Zealand Online Travel Overview Fifth Edition: Surges and Slowdowns presents market sizing and projections for ANZ's total and online leisure and unmanaged business travel markets from 2009-2013. The report also provides a detailed analysis of trends and dynamics within the ANZ travel market. Highlights include:

• Total market and online leisure/unmanaged business travel bookings for 2009-2013
• Analysis of major travel product segments – air, hotel and car rental
• Comparison of supplier-branded websites and online travel agencies (OTAs), including bookings and projected growth rates through 2013
• Discussion of the OTA landscape, including key players, recent developments and the relative influence of local versus global OTAs
• Impact of mobile, metasearch and travel review websites

Phocuswright's Australia and New Zealand Online Travel Overview Fifth Edition: Surges and Slowdowns provides the insight you need to excel in the dynamic ANZ travel market.

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