Asia Pacific Online Travel Overview Fourth Edition: OTAs

Summary

Online travel agencies (OTAs) impressively outperformed through the global recession of 2008-10 and will be the Asia Pacific (APAC) region's fastest-growing distribution channel through 2012. As in the U.S. and Europe, suppliers turned to OTAs during the downturn to combat sinking consumer demand for travel. In APAC's emerging markets, however, OTAs also benefited from strong growth in Internet penetration, increasing consumer demand for travel, and overall better economic performance. With the global economy in recovery and consumers steadily shifting in favor of online bookings, OTAs will enjoy double-digit growth over the next several years, with gross bookings nearly doubling by 2012.

Phocuswright's Asia Pacific Online Travel Overview Fourth Edition: Online Travel Agencies provides a detailed analysis of OTA distribution in APAC, with historical market sizing and forecasting through 2012. The report covers the following:

• OTA gross bookings and growth projections for 2008-2012


• Breakout by segment for airlines, rail, car rental and hotels


• Channel segmentation and analysis for online travel agencies (OTAs) and supplier websites


• Comparison of local versus global OTA performance


• In-depth analysis for Australia/New Zealand, China, India, Japan and Singapore


• Aggregate analysis for Hong Kong, Indonesia, Macau, Malaysia, South Korea, Taiwan and Thailand

Asia Pacific Travel Market Overview
To put the airline-specific trends in perspective, this report includes a comprehensive overview of the total APAC travel market. The "Overview" chapter includes market sizing and projections for the APAC region through 2012, including breakouts for major travel segments, supplier versus intermediary online distribution trends and country-level analysis. Regional market sizing is based in U.S. dollars (US$) and converted from local currencies at the average rate for the period represented.

The market sizing and projections for Japan in Phocuswright's Asia Pacific Online Travel Overview Fourth Edition have been built upon market data collected before March 2011. Phocuswright will provide an update on Japan for research subscribers and report purchasers (at no additional charge) in the second half of 2011, including updated market size and forecasts for Japan and Asia Pacific as a whole.

Purchase Phocuswright's Asia Pacific Online Travel Overview Fourth Edition: Online Travel Agencies to gain a comprehensive understanding of overall and country-specific trends impacting the OTA channel and online penetration growth in the APAC region.