Asia Pacific Online Travel Overview Fourth Edition: China

Summary

Bolstered by a roaring economy and enormous domestic and outbound travel markets, China is the second-largest travel market in the region. Except for India, China was the only travel market in Asia Pacific (APAC) to grow in 2009, when the global recession was at its worst. While China is home to the world's biggest Internet market, online travel penetration was the lowest across APAC in 2009. Despite this low penetration, however, China's online travel market is still one of the largest in APAC, and the channel will continue to grow at high double-digit rates through 2012.

Phocuswright's Asia Pacific Online Travel Overview Fourth Edition: China provides a detailed analysis of China's travel market and online distribution, with historical market sizing and forecasting through 2012. The report covers the following:

• China total market and online leisure/unmanaged business travel passenger revenues for 2008-2012


• Channel segmentation and analysis for online travel agencies (OTAs) and airline websites


• Breakout by segment for airlines, hotel, car rental and rail


• Macroeconomic factors impacting the China travel market

Asia Pacific Travel Market Overview
To put the airline-specific trends in perspective, this report includes a comprehensive overview of the total APAC travel market. The "Overview" chapter includes market sizing and projections for the APAC region through 2012, including breakouts for major travel segments, supplier versus intermediary online distribution trends and country-level analysis. Regional market sizing is based in U.S. dollars (US$) and converted from local currencies at the average rate for the period represented.

The market sizing and projections for Japan in Phocuswright's Asia Pacific Online Travel Overview Fourth Edition have been built upon market data collected before March 2011. Phocuswright will provide an update on Japan for research subscribers and report purchasers (at no additional charge) in the second half of 2011, including updated market size and forecasts for Japan and Asia Pacific as a whole.

Purchase Phocuswright's Asia Pacific Online Travel Overview Fourth Edition: China to gain a comprehensive understanding of overall and country-specific trends impacting travel distribution and online penetration growth in the APAC region.