U.S. Boomers 2018: Travel Planning, Preferences & Behavior

Summary

While baby boomers may no longer be the largest demographic in the U.S. (that distinction now belongs to millennials), boomers have more disposable income and more time to spend on travel than any other generation. These qualities, along with their strong appetite for new experiences, make boomers an attractive segment for a range of travel marketers. This report explores the travel habits of the U.S. baby boomer generation. Topics include:

• Boomers' travel frequency, spend and duration
• Planning and booking tools
• Accommodation preferences
• Smartphone usage for planning, booking and while in-destination