Phocuswright’s Travel Innovation and Technology Trends 2026 aims to provide an in-depth overview of the real-time developments surrounding the travel industry, including key focal points on the impact of generative AI on in-destination experiences, company operations, distribution dynamic and more.

Analyst: Michael ColettaTopics: Technology Innovation, Business Travel, Consumer Trends, MobileSegments: Air, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCs, Short-Term RentalRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report

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Drawing on a comprehensive survey of U.S. leisure travelers, this three-part research series examines how loyalty programs are used and perceived, what truly drives repeat behavior and why even “loyal” customers so often stray. 

Analyst: Madeline ListTopics: Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Based on a global survey of senior travel executives, this research examines where gen AI and agentic AI are already delivering value, how budgets are (and are not yet) shifting to support them, and what’s holding organizations back from scaling. As agentic AI gains traction, the competitive divide is increasingly defined by who can move from experimentation to infrastructure.

Analyst: Michael ColettaTopics: Consumer Trends, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty Schemes is part of a comprehensive consumer research study delving into the specifics of how U.S. travelers perceive brand loyalty and engage with the current ecosystem.

Analyst: Madeline ListTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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This data sheet provides comprehensive market sizing and projections for the Asia Pacific travel industry (Australia-New Zealand, China, India, Japan, Northeast Asia, Southeast Asia) from 2022-2028, including analysis of key segments, share and trends, distribution and recovery dynamics by segment, and more. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s Asia Pacific Travel Market Report 2025.

Analysts: Coney Dongre, Stan PawlowTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Market Data Sheet

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U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel Weekly, tracking the travel agency distribution landscape and overall market size.

Analysts: Cathy Walsh, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report

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This publication provides access to critical, top-level takeaways of for the Northeast Asia travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analyst: Gary BowermanTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?  is part of a comprehensive consumer research study delving into the specifics of how U.S. travelers perceive brand loyalty and engage with the current ecosystem.

Analyst: Madeline ListTopics: Consumer Trends, Social & SearchSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Short-Term RentalRegion: U.S. & CanadaResearch Type: Report

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Phocuswright's Travel Forward: Data, Insights and Trends for 2026 provides broadscale insights into the $1.67 trillion global travel market, offering essential data for understanding industry trends and growth. Featuring highlights by segment, channel, consumer behavior metrics and more, this report equips industry stakeholders with the key data and trends needed to navigate the evolving travel landscape. 

Analysts: Phocuswright Research, Phocuswright Analysts, Stan PawlowTopics: Consumer Trends, Market Overview & Sizing, Social & Search, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCs, Short-Term RentalRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report

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This publication provides access to critical, top-level takeaways of for the Japan travel market, including (but not limited to) datapoints on market sizing and projections, distribution trends, analysis of major travel segments, key developments and more.

Analysts: Coney Dongre, Norio ShikataTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: Asia PacificResearch Type: Report

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