Phocuswright Think Tank: Loyalty

Phocuswright Think Tank events are intimate, off-record curated roundtable discussions based on your business interests, moderated by industry experts and Phocuswright analysts.

The roundtable-style discussions are an opportunity for you to get together with like-minded attendees and industry experts in an informal setting to examine issues as they relate to the table topic.

A limited number of seats are available in order to facilitate meaningful conversations and networking opportunities for the participants. Apply early – these events fill up quickly!

89% of travelers belong to at least one loyalty program (airline, hotel, OTA, cruise or car rental). Pre-COVID, loyalty members were especially avid travelers, spending more and traveling more frequently than non-members each year. In 2019, 59% of loyalty members took three or more trips per year, and three in five spent more than $2,000 annually on leisure travel. But now, amid severely reduced travel, can brands rely on these programs and feel confident that travelers will remain loyal? Or do loyalty programs need to be revisited?

• Overview
• Loyalty
• Traveler Behavior
• Digital Nomads
• Sustainability
• Short-Term Rentals