Big changes in the U.S. rental market have major implications for property managers (PMs) large and small. Long described as "alternative" lodging, rentals are now mainstream, and it's a lot easier to find – and book – rentals online. Phocuswright's 2017 study A Market Transformed: Private Accommodation in the U.S., explains the profound shifts within the PM landscape, and details a digital recipe for PMs to stay a step ahead.
In this July 19, 2017 webinar, Phocuswright research analyst, Alice Jong, and HomeAway Software's director of marketing, Susan Tormollen delve into the technology trends and benchmarks that are essential for U.S. property managers. Moderated by Phocuswright's senior vice president, research, Douglas Quinby, this 35-minute presentation includes 15 minutes of Q&A.
What you'll get from this webinar:
- An overview of the property manager landscape in the U.S., including business performance and outlook
- Key benchmarks of PM technology adoption for marketing, distribution and business operations
- A review of distribution channel trends – what's driving more bookings
- Insight into marketing tactics and what's working best
Download now to see how you stack up against the market and build your digital future.