A Market Transformed: Private Accommodation in the U.S.

A Market Transformed: Private Accommodation in the U.S. Published January 2017 Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie Rauch


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Over the past decade, private accommodation has undergone a period of unprecedented innovation, growth and change. In just a few years, innovative players and a string of acquisitions have redefined the concept of a rental and brought a re-envisioned private accommodation segment into the mainstream. Today's private accommodation landscape features a new generation of rental travelers, new owners/hosts, new property managers and a range of flexible management options.  

Phocuswright's A Market Transformed: Private Accommodation in the U.S. offers a detailed look at how this dynamic segment has evolved and where it’s headed in the years to come. This report presents market sizing, consumer trends, booking habits, and management options. It analyzes the new property manager, including the technology used, marketing and distribution.  

Research highlights include:  

  • Market sizing and distribution channel analysis with projections through 2018, including rental revenue, rental traveler population, total trip volume and supply
  • Extensive analysis across key rental segments: urban and non-urban, rental-by-owner and professionally managed
  • The competitive impact on hotels, including the rental market overlap, traveler perceptions of rentals vs. hotels, and why and when they choose rentals vs. hotels
  • A close look at the U.S. rental traveler based on an expanded survey of more than 1,200 U.S. rental travelers: what they want, how they choose, shop and book, which rental sites they use, and much more
  • Homeowner and host insights based on a survey of more than 800 rental homeowners and hosts, including who they are, why they rent, and what they want
  • Comprehensive analysis of the property management landscape, including market sizing and population analysis, use of technology, distribution trends, and key challenges faced
Purchase Phocuswright's A Market Transformed: Private Accommodation in the U.S. for an in-depth analysis of the many facets of this evolving sector.

Following studies of the U.S. vacation rental marketplace in 2008 and 2012, Phocuswright in 2016 undertook a major research project to understand how the segment has evolved and where it is headed. This study included four key research components:

Market Sizing Methodology

Phocuswright developed market sizing estimates through projections from the three surveys (traveler, homeowner/host and property manager), as well as analysis of various third-party data sources, including published company data, industry interviews, various analyst reports and analytics firms tracking the private accommodation marketplace.