Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.
A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.
Asia Pacific Online Travel Overview Seventh Edition
Category: Market Overview & Sizing Published: August 2014 Analysts: Maggie Rauch, Chetan Kapoor, Deepak Jain US $1,995Asia Pacific’s rise in the global travel industry has been fast and furious, bolstered by the sense that anything is possible. Although growth in China, the region’s brightest star, will slow a bit over...
Presentation: The Role of Traveler Reviews and Social Media in China's Online Travel Landscape, in Partnership With Brand Karma
Category: Social & Search Published: August 2014 Analysts: Maggie Rauch, Douglas QuinbyPresentation deck and audio recording of the August 13, 2014 webinar. Phocuswright experts share data and insights on the role and impact of traveler review content on China's online travel ecosystem.
Travel Innovation: The State of Startups 2005-2013
Category: Technology Innovation Published: May 2014 Analysts: Cathy Walsh, Chetan Kapoor, Douglas Quinby, Maggie Rauch US $795Travel, tourism and hospitality has a history of attracting entrepreneurs inspired by the industry’s complexities and eager to bring innovation to the world’s largest industry. This Analysis tracks the...
Traveler Reviews and Social Media in China
Category: Social & Search Published: May 2014 Analysts: Maggie Rauch, Deepak Jain, Douglas Quinby US $795China’s vibrant social media environment has quickly become a crucial part of travel shopping. As travelers increasingly share their experiences, and shoppers turn for advice to those who have gone...
Presentation: The U.S. Leisure Traveler: A Long-Awaited Return
Category: Consumer Trends Published: May 2014 Analysts: Marcello Gasdia, Maggie RauchWhile the Great Recession took a toll on U.S. consumers’ travel plans from 2010-2012, a range of metrics reveal that travel has since made a significant comeback. In this May 13, 2014 webinar,...